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.net - The pros and cons of Twitter marketing

How the impact of microblogging can have an impact upon brands

Publication: .net magazine
Issue Number: .net
Industry Sector: Business, Marketing, Technology
Twitter offers a cheap, quick way of spreading your marketing message. However, it can just as easily cause your brand some major damage, reveals .net after interviewing media consultancy Elemental

Tags: .net, .net magazine, Twitter, social media, tim gibbon, Elemental, brands, microblogging