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Off and online activity impact measured in new service

Publication: Brand Republic
Issue Number: 30 June 2003
Industry Sector: Technology
A Brand Republic magazine article discussing a new service created by WebtraffIQ web analytics agency in order to measure the impact of online and offline advertising, marketing and PR campaigns.

>> Unique link to Brand Republic article Subscription reqiured
>> Contribution by Marcos Richardson
>> Contribution by Kevin Hutchinson


Tags: WebtraffIQ, web analytics, web metrics, website analytics, web tracking, web measurement, website tracking, website measurement, web statistics, website statistics, website log files, web monitoring, website monitoring, webtraffic, clickstream, click stream, Off and online activity, measured, new service, Brand Republic, Kevin Hutchinson, Marcos Richardson