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Public relations vs. search engine marketing vs. marketing

Publication: mad.co.uk Technology Weekly
Issue Number: 24 October 2006
Industry Sector: Business, Marketing, Technology
An opinion article on Search Engine Marketing and how bringing together the core elements of public relations, search marketing and marketing is essential to a successful integrated online strategy for mad.co.uk Technology Weekly.

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Tags: media coverage, web, print, radio, television, digital media, online coverage, print coverage