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Reuters plans to measure effectiveness by location

Marketing

Publication: New Media Age
Issue Number: 26 June 2003, Page 11
Industry Sector: Technology
A story covered by New Media Age that takes a look at the Web analytics company WebtraffIQ and its Internet technology use in order to measurement marketing campaigns for Reuters Business Insight.

>> Unique link to New Media Age article

>> Featuring Marcos Richardson


Tags: WebtraffIQ, web analytics, web metrics, website analytics, web tracking, web measurement, website tracking, website measurement, web statistics, website statistics, website log files, web monitoring, website monitoring, webtraffic, clickstream, click stream, measure effectiveness, New Media Age, Marcos Richardson, marketing