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Revolution Digital Marketing Manual 2007

What to ask of your site data

Publication: Revolution
Issue Number: September 2007, Pages 50-52
Industry Sector: Business, Marketing, Technology
Michael Stebbins debates with Revolution magazine (Digital Marketing Manual 2007) whether web analytics can turn your campaign into success and what you should ask from it?

>> Featuring Michael Stebbins

Tags: ClickTracks, site data, web analytics, Michael Stebbins, Revolution, Digital Marketing Manual