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Technology - Web analytics

Measure for measure

Publication: B2B Marketing
Issue Number: March 2007, Volume 4 - Issue 03, Pages 53-54
Industry Sector: Business, Marketing, Technology
B2B Marketing magazine addressing the subject matter of web analytics and how online marketing campaigns can be measures and offer more valuable insight.

>> Featuring Michael Stebbins

Tags: online marketing, web analytics, ClickTracks, click tracks, web metrics, click fraud, clickfraud, website analytics, funnel report, robot report, campaign report, search performance, keyword performance, advanced visitor labelling