Coverage
The Phwoar factor
Does sex sell in B2B marketing?
Publication: B2B Marketing magazineIssue Number: B2B Marketing, Pages 22-34, May 2011
Industry Sector: Business, Marketing
Tim Gibbon, director at Elemental interviewed by B2B Marketing on whether sex sells in B2B Marketing like it can do within the B2C realm
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Tags: b2b marketing, B2C marketing, marketing, tim gibbon, Elemental