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The Phwoar factor

Does sex sell in B2B marketing?

Publication: B2B Marketing magazine
Issue Number: B2B Marketing, Pages 22-34, May 2011
Industry Sector: Business, Marketing

Tim Gibbon, director at Elemental interviewed by B2B Marketing on whether sex sells in B2B Marketing like it can do within the B2C realm

Tags: b2b marketing, B2C marketing, marketing, tim gibbon, Elemental