Tools of the trade - Google Ad Planner
New Media Age (NMA) discusses Google's Ad PlannerPublication: New Media Age (NMA)
Issue Number: NMA, Page 25
Industry Sector: Business, Design, Marketing, Technology
New Media Age (NMA) discusses Google Ad Planner currently in beta and whether it is a useful addition to media planners and buyer. Sally Krumholz from Media Braintrust offers her view.