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Tools of the trade - Google Ad Planner

New Media Age (NMA) discusses Google's Ad Planner

Publication: New Media Age (NMA)
Issue Number: NMA, Page 25
Industry Sector: Business, Design, Marketing, Technology

New Media Age (NMA) discusses Google Ad Planner currently in beta and whether it is a useful addition to media planners and buyer.  Sally Krumholz from Media Braintrust offers her view.

Tags: New Media Age, NMA, Google Ad Planner, media planners, media buyers