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Coverage

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Trade Fairs

Getting Personal

Publication: B2B Marketing magazine
Issue Number: B2B Marketing magazine, April 2008, Pages 36-37
Industry Sector: Business, Marketing, Technology
B2B Marketing magazine discusses while virtual events are practical for time-poor delegates, how marketers can't get enough face-to-face at trade fairs. Tim Gibbon, director at Elemental interviewed.

>> Link to B2B Marketing magazine feature


Tags: b2b marketing, trade fairs, events, marketers, tim gibbon