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Universal takes on Geri with serious yoga

Publication: Precision Marketing
Issue Number: Page 6, 04 January 2002
Industry Sector: Business, Marketing
Universal Pictures has signalled the end of the goodwill season with an aggressive viral campaign which challenges Geri Halliwell in the keep-fit stakes with "serious" alternative exercise videos.

>> Unique link to to Precision Marketing article

Tags: new media maze, viral marketing, Campaign, Precision Marketing, Geri Halliwell, entertainment, keep fit