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Viral marketing - Legal Decent Honest and Truthful?

Publication: mad.co.uk Technology Weekly
Issue Number: 16 April 2007
Industry Sector: Business, Marketing
Simon Halberstam discusses the potential legal pitfalls in viral marketing for mad.co.uk's Technology Weekly


Tags: viral marketing, viral, word of mouth, buzz, online marketing, domain name law, domain names, law, digital law, e-commerce law, it law, interactive law, new media law