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Wake up to word-of-mouth marketing

B2B Marketing on the reawakening of WOM as a powerful marketing channel

Publication: B2B Marketing
Issue Number: Pages 28-29, July to August 2010
Industry Sector: Business, Design, Marketing, Technology
Tim Gibbon, director at media consultancy Elemental on the reawakening of word-of-mouth marketing as a powerful marketing channel for B2B Marketing magazine

Tags: WOM, word-of-mouth marketing, word-of-mouth, word of mouth, viral marketing, social media, marketing, b2b marketing, Elemental, tim gibbon