Web analytics and pay-per-click advertising
Issue Number: 29 January 2007
Industry Sector: Business, Marketing, Technology
Michael Stebbins, vice president of marketing at web analytics company ClickTracks, explains how to identify and act on click fraud that may arise from pay-per-click advertising for mad.co.uk Technology Weekly.
>> Unique link to mad.co.uk Technology Weekly article [Subscription required]
>> Written by Michael Stebbins
Tags: click fraud, pay-per-click, pay per click, ppc, web analytics, web metrics, web measurement, website tracking, website measurement, web statistics, website log files, web monitoring, web traffic, mad.co.uk, Technology Weekly, Michael Stebbins, holiday pie