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Web analytics and pay-per-click advertising

Publication: mad.co.uk Technology Weekly
Issue Number: 29 January 2007
Industry Sector: Business, Marketing, Technology
Michael Stebbins, vice president of marketing at web analytics company ClickTracks, explains how to identify and act on click fraud that may arise from pay-per-click advertising for mad.co.uk Technology Weekly.
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>> Written by Michael Stebbins


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