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Why isn't viral catching?

B2B Marketing cover story on viral marketing

Publication: B2B Marketing
Issue Number: Volume 2, Issue 9, Pages 20-22
Industry Sector: Business, Design, Marketing, Technology
B2B Marketing cover story on viral marketing  for the business-to-business (B2B) sector.  Tim Gibbon from Elemental  provides top 10 tips for buzz and viral marketing success

Tags: b2b marketing, viral marketing, buzz marketing, business-to-business, tim gibbon, virals