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15 Online e-business Communities Combine For Giant Christmas Party

27 November 2002, London, UK

15 Online e-business Communities Combine For Giant Christmas Party

15 Online e-business Communities Combine For Giant [The Red Side] Christmas Party at the Propaganda Bar in London

This Christmas, 15 online e-business communities, representing more than 80,000 registered users, have come together under the name ‘The Red Side’ to create the biggest and best party of the season.

Ashley Friedlein, CEO of e-consultancy, who came up with the idea comments: “We’re calling this The Red Side because we want people to come out from behind their firewalls and party. It’s time we all got together to celebrate the good things about being online – one of the best of which is the sense of community and passion for the industry we share.”

The Red Side
began with just four communities (e-consultancy, netimperative, Ecademy, Chinwag) but grew to become a ‘network of networks’ including a further nine communities with a combined invite list of 80,000 registered users. Those also taking part are:; Beyond Bricks;; e-mint; e-womenforum; Metrocube; New Media Knowledge;; Ryze; The Glasshouse; Online Content UK.

netimperative is organising the party, which takes place on 5th December 2002 at the Propaganda Bar in London. The doors open at 6.30pm and the party lasts until 3am. Tickets cost £15, and include two drinks at the bar (courtesy of Europe, Thai food, tequila shots, all to the accompaniment of the finest DJs in new media land with every ticket sold giving the holder the chance to win big prizes at the party.

Tickets can only be purchased in advance and online, so if you want to attend go to, to get your ticket before they sell out.

Prizes have been donated by Firebox, urbanassistant, Speak First Training, Step - Beverley Robinson, Leaping Salmon, Barbara Ford-Hammond, The Magic of Networking, Saxon 1050, Adtech and include a pocket camcorder, Burn Rate game, £100 firebox voucher, free membership to urban assistant, free training courses, hypnosis sessions, tickets for the London Eye, mentoring, pair of designer shoes, 3 course dinner for two and a lifetime supply of apple juice (actually just a couple of cases)!


----Notes to Editors---

This press release is available in PDF, plain text and Word formats.

Further information on some of the communities involved:


e-consultancy provides access to the best UK e-business information and advice, both online and offline. has 25,000+ pages of content and over 8,000 registered users, 30% of whom are CEOs, Directors or Senior Management.


netimperative offers FREE up-to-the-minute news, in-depth research, features, and comment, as well as leading industry events and reports, plus a 15,000-strong article archive and message board - all covering the digital sector. In short, netimperative offers intelligence for digital business.


Ecademy was established in 1998 with the principles of "Community, Content, Commerce" and that conversations create transactions. It has evolved into a "trusted business network" connecting business people from all types of company size & industry. Ecademy's focus is on NRM - Network Relationship Management services to individuals and companies who wish to utilise the extensive Ecademy platform and experience in building trusted business networks for themselves. It's free to join and participate in the network.


160 Characters is a membership association for individuals and companies for the mobile messaging industry. Activities include monthly knowledge and networking events, lobbying, weekly newsletter and online resources including a comprehensive news portal about mobile messaging. A comprehensive programme of mobile marketing training has just been launched.

NMK: Knowledge for the Digital Economy

NMK is a business and learning resource for companies and individuals working in interactive digital media. Since 1998, we have worked to promote the growth of the UK new media sector through our website, seminars, courses, research and publications.

Online Content UK

Online Content UK is the national organisation for new media editorial professionals. Offering industry seminars, social events, discussion forums and job listings, plus a resourcing service for companies looking for high-quality content and talented professionals. From 2003 we'll also be offering events for others in the content industry. Get in touch if you'd like to become a member, source great content or sponsor events.

The Glasshouse

The Glasshouse is a network which supports and nurtures entrepreneurial business at all stages and from all sectors. We provide regular events promoting discussion and debate across all industries and members include well-known and successful entrepreneurs across all business sectors. Speakers have included Sabeer Bhatia, founder of Hotmail, Luke Johnson, entrepreneur, VC and business columnist and more. Founded in 1998, The Glasshouse operates in London, San Francisco and Prague, with Sydney and New York planned for 2003. 

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