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SMP Logo appoint Elemental for media relations and PR

Elemental to work with dating site to promote B2B profile

07 April 2003, London, UK ----, one of the fastest growing UK online dating agencies has appointed Elemental  to promote their brand and profile. Consultancy and production is to commence in April 2003 for an initial period of three months.

Elemental, the specialist integrated PR consultancy, will create, build and maintain’s brand and profile within computing, IT, technology and marketing media. The PR will be run alongside’s B2C PR agency Reespect PR, who has already been working on the account for three months.

Tim Gibbon, Founder and Account Director at Elemental comments, “The relationship with will give us an opportunity to work with an organisation that is exploring and taking onboard technology to communicate with its target audiences more effectively. Our key message throughout the campaign will be that is changing how the dating arena works for the foreseeable future. We are looking forward to working with such an innovative player in the dating arena.”

Elemental will be focusing upon business-to-business [B2B] public relations. However, due to the online elements that Reespect PR will not be targeting, Elemental will ultimately connect with business-to-consumer [B2C] publications and resources.

CEO and Technical Director at, Steve Hayward comments, “Because is a key player in the dating industry, we require a proactive and exciting PR agency to complement us and our offering. We are excited about working with Elemental who will be accommodating our off and online PR focusing on B2B UK and EU media.”


----Notes to editors----

Photographs are available of the Elemental team.

The media spokesperson for Elemental is Tim Gibbon, Founder and Account Director at Elemental.

About is now one of fastest growing online dating agencies worldwide, with over 70,000 users within the UK, attracting 300 new registrations daily.

Acknowledged as one of the most technologically advanced websites, it uses very advanced but simple, search 'algorithms' unique to - which basically means two-way searching and whereby the profile criteria of the searcher (likes, dislikes, physical characteristics and personal preferences, etc) is compared to that of every suitable candidate in the database, and vice versa.

About Elemental

Elemental, the integrated public relations consultancy, was founded in April 2001. The energetic PR consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.

Elemental is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.

Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental conducts itself.

Tags: public relations, pr, media relations, dating site,, online pr