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SMS dating service appoint Elemental

New SMS dating service appoints Elemental promote brand and offering

05 May 2003, London, UK ---- Elemental the integrated public relations consultancy has been appointed to promote the SMS dating service Elemental will be pushing the service that matches potential couples via SMS, to B2B media including business, e-business, digital, marketing mobile and telecoms, traditional and new media. Consultancy will begin in May 2003 and is expected to run for an initial term of three-months, allowing the introduction of the new service to aforementioned audiences. is the creation of Mobile Entertainment Corporation (MEC) and, one of the UK's leading dating agencies. The service is targeted at males and females over 21, who are currently single and looking to meet potential partners online using a combination of the internet and text messaging, bringing dating to mobile phones. Consumers simply request a date from a text message and they will receive the profiles of suggested dates in their area, complete with pictures straight to their handsets.

Steve Hayward, Founder and Technical at comments, “ has retained Elemental because of their ability to communicate high-level technology stories to a range of media. This is particularly important when explaining and guiding media professionals through the mobile marketing technology, which delivers the service.”

The service is to be launched using B2B and B2C media and public relations via a variety of off and online media channels. Elemental will be interacting with predominantly off and online media raising the awareness of this remarkable new service to its key target audiences.

Elemental has much experience within this field, working with Acknowledge Technologies, and Saycon, that deliver consultancy, develop and/or market mobile technology.

Account Director at Elemental, Tim Gibbon comments, “Due the B2B, mobile and technology aspects, we are able to integrate our expertise to the dating sector. We are confident that we will be able to address audiences effectively, and communicate what great achievements this service is delivering. It is simple decision to work with who are setting the standard for the rapidly changing dating market, which is now bringing to embrace the latest technology. Coupled with the increased exposure and interest in the dating arena at this time, we are expecting interest in this sector to be extremely vibrant.”

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----Notes to editors----

Photographs are available of the Elemental team.

The media spokesperson for Elemental within the UK is Tim Gibbon, Founder and Account Director at Elemental.

About is the creation of Mobile Entertainment Corporation (MEC) and the UK's leading dating agency. brings dating to mobile phones. Consumers simply request a date from a text message and they will receive the profiles of suggested dates complete with pictures, straight to their mobile phones.

This is the first service of its kind in the UK using pioneering location based technology. will match you with the nearest date that suits the user’s profile, allowing them to make contact with their date instantly.

With, consumers can browse through available dates one at a time until they see their match. They can then make contact with their chosen date by SMS.

How the service works:

Let’s say a heterosexual female, 27, looking for love and their name is Jane. All they do is type DATEGUY JANE 27 and send it to number 82055. The phone then recognises, for example, that it's in North London - and will then search its database for all the heterosexual males in the area, by age range, and display their details and photos on the recipient’s mobile phone.

The recipient can then scroll through a list of up to seven potential matches and send them a message, which is sent straight to their phone. They can also pick up their own messages on their phone, or if they prefer log into [with the details they were given after the first search] when they get home, it is possible to view all the messages they have sent and received.

Another bonus of the system is that users can keep a track of dates and messages via their mobile phones and the website, because they are synchronised. They can receive your replies on either - depending on where you are at the time. Whilst on the website users can send additional messages to other people within the database.

There are also additional codes for the gay, lesbian and bisexual community, so a heterosexual male would type DATEGIRL instead, or whatever code is applicable to them to conduct a search.

About Elemental

Elemental, the integrated public relations consultancy, was founded in April 2001. The energetic PR consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.

Elemental is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.

Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental conducts itself.

Tags: dateclub,,, public relations, pr, public relations consultancy, online pr