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Anchor Bay Release First Viral For Horror Film Classic Halloween

23 October 2003, London, UK

Anchor Bay Release First Viral For Horror Film Classic Halloween

Anchor Bay Entertainment Choose Egovision For First Viral - The Horror Film Classic Halloween


Online strategy, design and development agency Egovision http://www.egovision.com have been appointed by Anchor Bay Entertainment http://www.anchorbay.co.uk to deliver a viral campaign for the release of the 25th anniversary of the classic horror movie Halloween.

The 1978 cult-horror classic directed by John Carpenter, and starring Donald Pleasance and Jamie Lee Curtis, follows the carnage of a psychotic murderer institutionalised since childhood who escapes and embarks upon a mindless rampage while his doctor chases him through the streets.

This is to be Anchor Bay’s first online promotion, where the objective of the campaign is to produce an online mechanic to support the release of the DVD and help increase their in-house email-marketing list. The campaign is to run one week before the release [22 October 2003], for an initial one-month period.

John Lyons, Interactive Director at Egovision comments, “The campaign took two weeks to deliver, and is targeted primarily at horror movie fans between the ages of 18-35. It’s one of the most well known cult horror movies spanning generations, if not ‘the’ classic of this genre. As such, we feel it is equally relevant to the younger market who may not be too familiar with the movie as the older market that remember it from the first time round, whether it’s through directly watching it, or through its reputation.

As Anchor Bay’s first foray into the online promotion arena, it’s important that we make an impact. This is obviously made easier by working with one of the all-time classic movie properties.”

Lyons explains how the promotion will work for Halloween, “Entrants provide their details to be entered into a prize draw, where they are then invited to play “trick or treat” with their friends. By entering their friends’ details, they are inviting them to enter the competition. Each friend that enters provides a ‘treat’ by increasing the original entrants chances of winning. Any friend that doesn’t boost the original friends chances can be the victim of a trick – a selection of Halloween e-cards with nasty messages that will be sent on Halloween. As the "trick" emails will be sent out following the release of the DVD, they will also be used to alert entrants to the products availability.”

Clare Dundrow, Anchor Bay’s Marketing Manager explains, “The campaign is being managed from the Anchor Bay website at http://www.anchorbay.co.uk, and by email to the existing mailing list where the promotion also features a topical friend-get-friend mechanism, where the main prize will be a weekend in Prague, with other giveaways for runner-ups.

We will be integrating online mediums and working with digital media such as specialist forums and newsgroups. This will enhance the promotion amongst dedicated fans because it’s a thriving online community which engages and interacts with this medium extremely well.”

Egovision were chosen because of the success we have seen with the Hong Kong Legends titles and their knowledge of the DVD, Video and theatrical marketplace. We are equally impressed with their ability to work with traditional and digital media, ensuring its integration is seamless, but yet creative and appealing”, added Dundrow.

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----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the Egovision team.

The media spokespeople for Egovision within the UK is John Lyons and Nick Wills, Interactive Director and Creative Director respectively.

The viral game and promotion maybe found at http://www.anchorbay.co.uk.

Halloween DVD extras:
Two versions of the film are presented on the DVDs: the first is a wide screen presentation (2.35:1) enhanced for 16x9 TVs, the other is a full frame presentation re-formatted to fit 4x3 TVs with an extra 12 minutes. Original theatrical trailers, television spots, talent biographies a still and poster gallery and a behind the scenes still gallery.

All of these extra features are previously unseen in the UK and are exclusive to this release. As if that wasn't enough, Halloween Unmasked 2000 is including a making-of documentary (produced and directed by Mark Cerulli), which reveals exactly how Carpenter achieved such terror with no budget.

About Anchor Bay Entertainment
http://www.anchorbayentertainment.com

Anchor Bay Entertainment is a division of North Coast Entertainment, a subsidiary of the Handleman Company (NYSE: HDL). Anchor Bay Entertainment and Handleman Company can be accessed via the web by visiting http://www.anchorbayentertainment.com and http://www.handleman.com

About Egovision
http://www.egovision.com

Egovision has been producing critically acclaimed multimedia presentations since 1996. They have continued to produce both stylish and functional product for clients with various requirements and budgets. Egovision prides itself on its diversity of personnel, building a core team from disciplines including design, computer programming and architecture.

Egovision's clients include:

All England Soccer Development School, BBC, BT, BUJ Architects, Charles Russell Solicitors, Coleman Street Ward, Employment, Law Association, FT, Ionark, JAMES BAREHAM Photographer, JBA Public Relations, Music Mall, NACORE Europe, Nasser Hussain, Regus London Film Festival, Royal Institute of International Affairs, Sciencefaction, Simon Hughes MP, Steel Construction Institute, The Anaphylaxis Campaign.


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