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Business Link Kent appoint WebtraffIQ for website analytics and usability

Business Link Kent appoint WebtraffIQ for website analytics and usability For website re-design assessment, traffic and email monitoring after five-way review

13 November 2003, London, UK  ---- Business Link Kent has appointed web analytics and measurement company WebtraffIQ to monitor their website traffic and usability.

Business Link Kent investigated a number of web traffic monitoring tools, after deciding to re-design their website to enhance its usability. They appointed WebtraffIQ, after reviewing Audieneta, ClickStream, Intellitracker, RedSheriff and Speedtrap against their requirements and existing use of WebTrends.

Business Link Kent found that incomplete log file statistics failed to tell them the use that visitors were making of the site. Choosing the right web analytics provider was crucial for Business Link Kent because they were planning to invest a substantial amount into the re-design of their website. They required a solution that provided robust, reliable and accurate information to base decisions that would shape the physical attributes of the website and maximise user experience.

e-Business co-ordinator at Business Link Kent Anthony Butler explains, “We were planning to invest substantial resources in re-designing our website, but had no objective data and little anecdotal data to help us. We made the decision that we must have some reliable basic information with which to make our re-design decisions.”

Not only are the WebtraffIQ results currently featuring very significantly in the on going re-designing of the website navigation, but it has enabled Business Link Kent to monitor click-throughs to third party websites from email campaigns. Monitoring links on the home page has also allowed study into the hierarchy of user interests and as a result, the items on the current home page have been re-ordered in the short term.

Anthony adds, “We are enjoying the better general statistics that WebtraffIQ delivers to us. The accurate ratio of returning to new visitors is particularly interesting.

We have also been able to use the system to fill the gap in our email monitoring and can now tell how many people click on the website hyperlinks that we provide in our bulk emails – even if the websites are ones over which we have no control whatsoever.”

Marcos Richardson, European Director at WebtraffIQ comments, “We are extremely pleased to have been appointed by Business Link Kent especially after having been compared to six other strong global competitors within the web analytics field. They clearly needed something more powerful than Webtrends, had clear and concise objectives, and we are pleased to have met their criteria on every level. “


----Notes to editors----

 Photographs are available of the WebtraffIQ team.

The media spokespeople for WebtraffIQ are Marcos Richardson, European Director and Kevin Hutchinson, Chief Technical Officer (CTO).

About Business Link Kent

Business Link Kent was set up to deliver publicly funded programmes that provide impartial business advice, information, and training to small and medium-sized businesses. It is part of the network of local Business Links that operate throughout England under contract to the Small Business Service, an agency of the Department of Trade and Industry (DTI). The Business Link Kent mission is to help businesses access and use the information, advice, and skills that they need to succeed.

Business Link Kent is an independent limited company. Its board consists of representatives of Kent businesses and key senior managers. Its staff has extensive experience of a wide range of business issues and challenges - ranging from finance, through management, to technology. The vision is to be recognised for excellence in business support.

Business Link Kent access local, regional, European, and national funding to deliver a wide range of subsidised business support services to organisations in Kent. Working with a wide variety of partners in the County, it is the local route to a wealth of nationally supported business assistance. Because of its importance, Business Link Kent pays particular attention to fostering e-activity, both in its own operations and in the Kent economy at large.

About WebtraffIQ

WebtraffIQ is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system has undertaken a four-year research and development-testing period and is used by over 400 individual web sites.

WebtraffIQ provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site\'s activities.

WebtraffIQ’s clients include: Business Link [Kent], City & Guilds, Eyetracker, Mando Group, Perceptor, Reuters Business Insight, Royal Institution of Chartered Surveyors (RIC), The National Baseball Hall of Fame and Museum and Tiscali UK.

Tags: Business Link Kent, web analytics, web monitoring, web measurement, website measurement, real-time measurement