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Carol Vorderman's to launch search campaign with Neutralize

30 March 2006, London, UK

Personalised greetings cards company chooses Neutralize (*\*) to drive search marketing campaign

Television celebrity Carol Vorderman’s engages Neutralize (*\*) as countdown to search engine success begins

Remind4u, (, a UK supplier of personalised greetings cards and partially owned by television celebrity Carol Vorderman, has engaged UK search engine marketing agency Neutralize (*\*) to further boost sales through its new Website.

Neutralize (*\*) will be managing a search engine optimisation (SEO) project to maximise traffic that Remind4u is able to attract from organic search, ensuring that the Website has a consistent level of presence in search engines all year round. This will be augmented by Neutralize (*\*)'s fully managed and tracked Pay-Per-Click (PPC) advertising services to boost visibility on a tactical basis at key times of the year such as Father’s Day, Easter and Christmas.

Neutralize (*\*) will be working alongside Remind4u’s Web design agency E3 Media to ensure that the new website is correctly optimised from launch, integrating natural and paid search activity through its Content Management System (CMS) to ensure that maximum return on investment (ROI) is obtained at all points of the campaign.

“It’s refreshing to work with a company from the outset and with a Web design agency that understands and appreciates what is required to build a search friendly content managed Website for a very competitive and challenging sector. We will be adopting integrated organic and paid approaches focusing at particularly poignant and therefore extremely active times of the year when users will be using the Web to search and locate Remind4u’s products and services”, comments Lucy Cokes, managing director at Neutralize (*\*) .


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This press release is available in PDF, plain text and Word formats in the Media Centre. Photographs are available of the Neutralize (*\*) team in the Images section.

The media spokespeople for Neutralize (*\*) are Lucy Cokes, managing director and Edward ‘Teddie’ Cowell, technical director.

About Remind4u

Remind4u is an online greeting card, gift and FREE text reminder service of which Carol Vorderman is a shareholder.

The site automatically sends a FREE reminder about important dates like Birthdays and anniversaries by email and text. A click of a mouse or a quick mobile phone call can organise amazing personalised cards from £1.99, flowers, chocolates and champagne.

About Neutralize (*\*)

Neutralize (*\*) is a full service search engine marketing agency. An Overture Accredited Search Marketing Company (SEM), UK Premier Affiliate to Atlas OnePoint (GoToast) and also a Contributor Member of Search Engine Marketing Professional Organisation (SEMPO) the global body representing members of the search engine marketing industry and Committee Members of the Search Marketing Association (UK) and Nominet .

Neutralize (*\*) have a client list of over 75 organisations across all vertical markets and are able to boast a 97% client retention rate.

Clients include ebuyer, The Eden Project, Love Film and Purple Parking.

Tags:, greetings cards, carol vorderman, neutralize, online marketing, online promotion, Search Engine Marketing, engine optimization, search engine optimisation, sem, seo, sem agencies, seo agencies, smes, website traffic, ppc, pay per click, pay per call, post per call, Cornwall, UK