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ClickTracks John Marshall to speak at London Emetrics Summit 2007

ClickTracks John Marshall to speak at London Emetrics Summit 2007

ClickTracks web analytics company founder and CEO John Marshall to speak at London Emetrics Summit 2007


26 March 2007, London, UK --- Founder and CEO of ClickTracks (http://www.clicktracks.com) John Marshall, is set to be a guest speaker at the London Emetrics Summit 2007 on Friday 30 March 2007. Marshall will be speaking on the second day of the two-day summit during Session 9, Vendor Variety Hour at 09:45 to 10:45 GMT.

Session 9 will start with the sponsors identifying themselves and then the floor is open for web analytics questions and answers. Previous session questions included, “If you weren’t in this business, which tool would you use?” and “Where do you see this industry in five year’s time?” and “What makes you unique?”

The Emetrics Summit has been running annually since 2002 and has provided attendees with opportunities to share knowledge with industry leaders, consultants and peers, meet the industry gurus and walk away with specific answers to specific questions.

Marshall explains, “Session 9, Vendor Variety Hour really gives agencies and brands a wonderful opportunity to grill ClickTracks and other web analytics vendors in an open, frank and fun questioning session”.

“As the digital landscape continues to evolve, the channels and mediums that are being used by brands to reach their audience changes at a prolific rate often without much thought how to measure its progress. This session gives attendees the chance to hone in on issues in an environment such as social media in which are all learning to move with marketing technology as it develops so rapidly.

Not shy of expressing my opinion I am looking forward to answering and debating how we can all bring knowledge to the marketplace to better understand off and online consumer behaviour and how they interact with promotional activities,” concluded Marshall.

----Ends----

----Notes to editors----

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This press release is available in PDF, plain text and Word formats. Logos, images and photographs are available of the ClickTracks team in the Elemental Communications Image Section.

The media spokesperson for ClickTracks is Michael Stebbins, vice president of marketing.

About ClickTracks
http://www.clicktracks.com


Based in Santa Cruz, California, ClickTracks is the maker of award-winning Web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing Web analytics offerings. Spending hour upon hour trying to understand Website visitors was certainly a motivating experience: there had to be a better way.

ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2005, 2004 and 2003 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the Website management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.

ClickTracks is an indirect wholly-owned subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information, please visit http://www.clicktracks.com or send e-mail to mailto:info@clicktracks.com.

About Emetrics Summit
http://www.emetrics.org/2007/london


The Emetrics Summit was created in 2002 out of Jim Sterne’s enthusiasm for the ability to measure online behaviour. The conference runs annually and is now held internationally taking place in California, London, Munich and Washington D.C. This year’s conference looks at moving beyond just measuring the success of the company’s website and towards measuring the success of the company. 


Tags: emterics, emetrics summit, ClickTracks, click tracks, web analytics, web metrics, click fraud, clickfraud, website analytics, funnel report, robot report, campaign report, search performance, keyword performance, advanced visitor labelling, sem, seo, Search Engine Marketing, search engine optimisation