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ClickTracks Web analytics to host online seminar on social media

ClickTracks Web analytics to host online seminar on social media

Global and UK ClickTracks Web analytics to host online seminar co-presented by Matt Bailey and Jennifer Laylock on social media and its impact upon marketing, media and PR approaches


23 March 2007, London, UK ---- Web analytics company ClickTracks (http://www.clicktracks.com) is to offer another free online seminar for analysts who want to keep it simple.

The seminar (http://www.clicktracks.com/seminars), entitled Social Media: Should You Digg It?, is due to run on 26 and 27 March 2007 by highly respected editor-in-chief of Search Engine Guide, Jennifer Laylock and SiteLogic’s Matt Bailey. As well as having access to two very knowledgeable industry professionals, attendees will be given the tips and skills to make the best use of social media marketing. Also attendees will learn if there is value in social media.

In addition to this, the interactive environment allows attendees to see real examples of how SEO is affected by social media marketing and PR campaigns and why they need to do more than just track social media traffic.

"The seminar will help to answer attendees’ questions on the effectiveness of social media to give them the edge over their competition,” says John Marshall, CEO and founder of ClickTracks.

“By enlisting the professional expertise of Laylock and Bailey, we hope to give all who attend our seminars some top rate tips to enable them to move their business in the right strategic direction in a rapidly changing environment that is foreign to many brands and agencies alike," concluded Marshall.

Free Learning Edition: ClickTracks Appetizer
To complement the series of online marketing and web analytics classes, the company offers ClickTracks Appetizer, a free web analytics software program that includes several of ClickTracks' most popular features--like its famous overlay view, path view, page analysis and basic visitor labeling. Appetizer is free software (not a trial) and is available for download at http://www.clicktracks.com/products/appetizer.

Beginning on March 23, 2007, users of ClickTracks Appetizer will be treated to seven days of free access to all advanced reports typically only available in commercial versions of ClickTracks.

The reports will be referenced in the online classes, and users can follow along with analysis of their own sites.

All You Can Eat on “Web Analytics Week”
Also, on March 23, 2007, ClickTracks will “turn on” all advanced features in Appetizer. For seven days, Appetizer users will have full use of ClickTracks' industry leading funnel report, robot report, campaign report, search and keyword performance, and advanced visitor labeling – features found in ClickTracks’ more powerful editions (Analyzer, Optimizer, Pro SMB and Pro).

ClickTracks introduced the free seminar programme earlier this year in its campaign to educate owners of websites on the subject of Web analytics and to boost the operation of their businesses. After great success with a series of web analytics classes, ClickTracks is continuing to offer attendees a platform from which they can progress their business worth.

----Ends----

----Notes to editors----

ClickTracks online classes
The ClickTracks Web analytics online class Social Media: Should You Digg It? will be broadcast on 26 and 27 March 2007 and cover subjects such as:

- What social media means to the future of e-commerce
- Which social media marketing tactics are best suited for your company
- How SEO is affected by social media marketing campaigns
- Why you need to do more than just track social media traffic

The courses are free, and registration is quick and easy. Learn more by visiting http://www.clicktracks.com/seminars/.

Marshall Law online video tutorials
John Marshall also delivers online video tutorials entitled Marshall Law, that address the Web analytics sector and subject matter that is pertinent to it; such as click fraud, data accuracy, data collection and so on.

To view the Web analytics online videos visit Marshall Law at http://www.clicktracks.com/insidetrack/marshall_law.php/.

ClickTracks overview Webinars
ClickTracks Web analytics overview online Webinars to update clients of the latest developments of its tools with live demonstrations maybe be found at http://support.clicktracks.com/clicktracks/learn/webinars.php.

This press release is available in PDF, plain text and Word formats. Logos, images and photographs are available of the ClickTracks team in the Elemental Communications Image Section.

The media spokesperson for ClickTracks is Michael Stebbins, vice president of marketing.

About ClickTracks
http://www.clicktracks.com


Based in Santa Cruz, California, ClickTracks is the maker of award-winning Web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing Web analytics offerings. Spending hour upon hour trying to understand Website visitors was certainly a motivating experience: there had to be a better way.

ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2005, 2004 and 2003 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the Website management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.

ClickTracks is an indirect wholly-owned subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information, please visit http://www.clicktracks.com or send e-mail to mailto:info@clicktracks.com.


Tags: social media, social marketing, social pr, ClickTracks, click tracks, web analytics, web metrics, click fraud, clickfraud, website analytics, funnel report, robot report, campaign report, search performance, keyword performance, advanced visitor labelling, sem, seo, Search Engine Marketing, search engine optimisation