Coull appoints marketing director for growth
Interactive video platform Coull continues growth with new marketing director
22 May 2008, London, UK ---- Interactive video platform Coull http://www.coull.com, has announced another senior appointment in its continued growth by welcoming Claudia Giovannoni as marketing director.
Giovannoni joins Coull from S-Cool, where she was the marketing consultant, with previous positions at global companies such as Hardware.com and VeriSign. Giovannoni will head up the marketing department at Coull, where her initial focus will be on developing Coull’s brand and supporting the growth of the company.
“Coull’s offering doesn’t sit firmly in one corner – interactive video appeals to publishers, content owners, brands and agencies alike. It was therefore imperative that we appoint an experienced marketing director – which we found in Claudia (Giovannoni) - who could bring clarity and depth to the Coull brand,” says Irfon Watkins, CEO at Coull.
In February 2008, Coull announced two senior appointments to the board of directors including Gillian Kent, former MSN UK managing director and CEO of Propertyfinder.com, to help establish Coull as a premium online video advertising format within the digital marketing and publishing sectors. Creative Ventures Group founder Spyro Korsanos also joined the board as non-executive director contributing extensive media and technology experience.
Bernard Holcroft, Coull chairman and director of Rupert Hambro & Partners (majority share owners in Coull) comments, “Coull is at a crucial and exciting time in terms of building upon early success and preparing for the massive growth that is expected in the digital marketing industry as a whole, with video – particularly interactive video – set to play a key role in this growth. Both Gillian (Kent) and Spyro (Korsanos) has brought valuable experience and insight to the Coull board of directors, and we have capitalised on their knowledge”
Coull received series B financing earlier in the year from Finance South West Growth Fund (managed by YFM Group), Creative Ventures Group and private investors.
The funding has allowed Coull to release two new products in 'Coull Engage ®' and 'Coull Activate®' to assist clients maximise the return on investment (ROI) of their online campaigns, which are currently being used by Agent Provocateur, Boots and Renault.
Gillian Kent says, “This year (2008) is heralded as the year for online video and we are certainly seeing the impact of what new and emerging interactive formats are having upon digital campaigns. Coull’s easy-to-use products combined with its long held expertise in online video positions them extremely well for success. Video, irrespective of the digital environment, is an exciting medium to create and build brand messages.”
----Notes to editors----
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This press release is available in PDF, plain text and Word formats. Photographs are available of the Coull team .
The media spokespeople for Coull are Irfon Watkins, chief executive officer and Claudia Giovannoni, marketing director.
Coull is a video advertising enabler. Through its in-house interactive video platform Coull Engage®, Coull enables advertisers, brands, agencies and web publishers to create interactive video campaigns that deliver a customisable user experience with above average levels of engagement.
Supported by robust and straight-forward reporting tools, content owners can easily access real-time campaign tracking, measurement and monitoring statistics to maximise the effectiveness of content delivery and interaction.
Coull’s technology and ad formats are accepted by well-known and established publishers, including Bebo, Lycos, MSN and MySpace and integrate with existing campaign reporting and ad serving systems.
Clients that benefit from Coull’s technology include Agent Provocateur, Boots, Mindshare, Renault and Unilever.
Coull is backed by Rupert Hambro & Partners, Finance South West Growth Fund and Creative Ventures and led by an experienced management team.
About Irfon Watkins
Having spent 25 years working with blue chip companies in the IT and services arena, Irfon brings extensive commercial experience in high-tech multinationals to his role as CEO. He has had senior management roles at Dell Computers, Computacenter and CommerceQuest, where he was vice president EMEA. Irfon is the current chairman of IAB Video Council.
About Rupert Hambro & Partners
Rupert Hambro & Partners Limited invests in a mix of early stage ventures backing management in sectors where brands or IP can be developed to create value. It first invested in Coull in late 2005 and became the majority shareholder in June 2006.
About Finance South West
The Finance South West funds are managed by: YFM Venture Finance Limited (Growth Fund), and Finance Cornwall Fund Managers Limited (Business Loan Fund), both of whom are authorised and regulated by the Financial Services Authority. Finance South West also provides services, including Gateway to Finance and Gateway to Success, which are not subject to FSA regulation. Finance South West is part-funded by the European Regional Development Fund.
About Creative Ventures Group
Creative Ventures GroupTM seeks to invest in, procure co-investors and assist in the corporate management of media and technology ventures. It was founded to invest in the growing opportunities at the micro segment of the market, focusing on ventures with capital investment requirements of below £2 million.