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Dateclub.com to Re-Vamp Website

01 May 2003, London, UK

Dateclub.com to Re-Vamp Website

Dateclub.com to Re-Vamp Website and Corporate ID for Extensive Integrated Media Campaign and Promotions


Dateclub.com http://www.dateclub.com, one of the UK's fastest growing online dating services, is to re-vamp its existing website and corporate ID, ahead of a major push to commence in mid-May 2003.

The online dating channel that was launched in September 1999, is to launch the first phase on 05 May 2003, with off and online promotions to support the delivery of the new website.

The re-vamp will be delivered by Portsmouth based award winning design firm Interact Designs http://www.interactdesigns.co.uk. Richard Blair the Managing Director of the company says, “We have created a compelling new look which enhances the functionality of the web site“. The Interact Designs involvement with cutting edge media and recording companies persuaded Dateclub.com they could create a versatile and friendly new style.

New additions to the website will include a press centre to manage and online communications, and sections to house the new initiatives that Dateclub.com will be launching from mid-May 2003 onwards.

Experia Design and Marketing http://www.experiadesign.co.uk have been commissioned to create a new logo and produce a corporate identity. This will reflect the Dateclub.com mission statement to increase the membership base, to become the leading online dating agency by providing friendly, professional, and confidential dating services to the singles population.

Steve Hayward, Technical Director at Dateclub.com explains, "Having established itself from a small customer base three years ago, Dateclub.com's focus on providing a customer orientated service has lead to a rapid rise in the popularity of the site. In addition, its ability to make the latest technological advancements available to an ever-more demanding society is initiatives that have been addressed, particularly over the last three months. This has attracted the attention of leading companies wishing to partner with Dateclub.com.

The company is now in an even stronger position within the industry, but the three-year old corporate identity does not reflect, nor strengthen this new position. Therefore, it was felt that it was time to realign our corporate image in line with this."

Richard Blair, CEO at Interact Designs explains, “Dateclub.com requires a re-vamp after three years because the service and products that they now provide for their users have changed dramatically. After tapping into the 70,000 strong database, we sourced valuable feedback on what their preferences were, and will be incorporating them into the new development and design.

We will be incorporating the changes for the US and the other sectors, which include the gay and lesbian sites. They will be then looking to distribute the offline material to recipients that have requested to learn more about Dateclub.com and the services they provide.”

Hayward adds, “We are in the midst of pushing new services for our clients which embrace the latest technological advancements, which will bring dating to the forefront. We require a website that can deliver these services, presenting them to our target audiences in a simple, effective and appealing manner. We are confident that Interact Designs and Experia Design and Marketing will create a new logo and produce a corporate identity which will deliver a website that adheres to our requirements, ensuring that we continue to deliver first-rate consumer driven services.”

----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the Dateclub.com team.

The media spokesperson for Dateclub.com is Steve Hayward, Technical Director at Dateclub.com.

About Dateclub.com
http://www.Dateclub.com

Dateclub.com is now one of fastest growing online dating agencies worldwide, with over 70,000 users within the UK, attracting 300 new registrations daily.

Acknowledged as one of the most technologically advanced websites, it uses very advanced but simple, search 'algorithms' unique to Dateclub.com - which basically means two-way searching and whereby the profile criteria of the searcher (likes, dislikes, physical characteristics and personal preferences, etc) is compared to that of every suitable candidate in the database, and vice versa.


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