Design and web development agency Networx appoint Elemental to manage public relations
Elemental appointed by design and development agency Networx Electronic Publishing to raise the profile of its brand
05 March 2001, London, UK ---- Elemental has been appointed by Networx Electronic Publishing to push an integrated campaign to raise the profile of its brand. The campaign will address off and online public relations to Networx’s target media, with consultancy to begin mid-March 2001, running for an initial period of six-months.
Martin Huxford, Managing Director at Networx says, “Networx have appointed Elemental because of their knowledge of the sectors that are applicable to Networx, and their ability to work with their clients to present news stories to B2B, industry and trade media. Elemental also possesses the flexibility to understand new areas of business that we adopt, so they can communicate the latest developments with us here at Networx.”
Elemental will direct the campaign at key decision makers and influencers within the banking and financial marketing sector, which is traditionally a media shy audience in the digital arena. It will be an integrated campaign to raise the brand and profile of Networx and its staff, managed via traditional and digital public relations and communications. This will include arranging events for Martin Huxford and senior management to appear as guest speakers, case studies, features and specialist analyst consultancy that Networx also provide via Q&As in their key media e.g. Internet Works.
Account Director at Elemental, Tim Gibbon, comments, “The account win of Networx Electronic Publishing enables us to communicate innovative news stories that are not normally communicated, ultimately embracing the digital area in an exciting and inventive way. We find this market to be especially thrilling to work within, because Networx are delivering work within this realm for its clients, which other agencies are not. It’s great to be working with campaigns that haven’t been run anywhere in the UK previously.”
----Notes to editors----
Photographs are available of the Elemental team.
The media spokesperson for Elemental is Tim Gibbon, Founder and Account Director at Elemental.
UK based Networx, formed in July 1995, and is a provider of e-business and new media services to blue-chip clients, primarily in the financial sector.
Networx consistent high standards have gained them high profile clients from many sectors of commerce including some of the world's top companies. This success reflects their ability not only as an all round website developer, but also their standing as one of the leading specialists in the global financial services field.
Networx possesses essential experience gathered working for major international financial institutions, providing them with an in-depth knowledge and understanding of the industry. This important insight helps Networx to assess the needs of their clients more accurately, and overcome the challenges that emerge. Their work for blue chip clients has found consistent praise, and they have passed the most important test of all - they come back to Networx again and again.
Elemental, the integrated public relations consultancy, was founded in April 2001. The energetic PR consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.
Elemental is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.
Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental conducts itself.