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Document Insurance Service mylifeSafe Push Search Engine Marketing

18 September 2003, London, UK

Document Insurance Service mylifeSafe Push Search Engine Marketing

Document Insurance Service mylifeSafe Push Search Engine Marketing With Neutralize (*\*)

mylifeSafe the document insurance service, are to push their search engine marketing [SEM] campaign with online marketing agency Neutralize (*\*)

mylifeSafe are a secure on-line data storage system for protecting information that’s important to the smooth running of people’s lives. They will be working with the Cornwall-based agency to push their brand and profile online using search engine marketing and search engine optimisation.

Neutralize (*\*) will be retained for an initial six month contract, to boost the brand online in predominately financial and insurance sectors. The service enables people to protect and organise their valuable information, e.g. inventory of home contents and personal possessions, financial records, insurance documents, driving licences, passports etc.; from flood, fire, robbery and similar.

Caroline Bielby, Client Services Manager at Neutralize (*\*) who will be project managing the mylifeSafe account explains, “The objectives of the campaign are to highlight the launch of the mylifeSafe service through promotion of their website. This will be implemented via traditional search engine optimisation [SEO], reciprocal linking and our fully managed targeted pay-per-click [PPC] advertising service.”

Ron Edmonds, Marketing Director of mylifeSafe comments, “The importance of web marketing for us is driving relevant and interested consumers to our website on a cost-managed basis, and ultimately achieving results. Insurance and related sectors are an incredibly competitive market online, so choosing an agency that would rise to the challenge was obviously very important for us. Neutralize (*\*) were recommend to us from a number of contacts, and they came out on top, offering the best advice and an efficient service.

Edmonds adds, “We did speak to a few other agencies and some of these appeared to be sailing a little too close to the wind in what they suggested we do. Neutralize (*\*)’s ethics, reputation and ability to identify our requirements and then deliver, is what enabled us to make a clear decision.”

Neutralize (*\*)’s other clients include Star Technology, Just The Flight, Credence Finance and the Eden Project.


----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the Neutralize (*\*) team.

The media spokesperson for Neutralize (*\*) is Edward ‘Teddie’ Cowell, Technical Director.

About mylifeSafe

mylifeSafe provides security and protection against house fires, accidents, damage, burglary, storm damage, lost personal documents, holiday crisis, lost wallets, stolen hand bags and much more.

Greig InfoSafe was founded by a group of senior executives with outstanding experience across a number of service industry sectors. The aim of the Company is to develop services, which will help individuals and families better organise and protect information that is important in their everyday lives. mylifeSafe is the consumer brand name of Greig InfoSafe Limited.

About Neutralize (*\*)

Neutralize (*\*) - independent online marketing services help businesses understand more about their marketplace and customer base online, optimise their operations to increase website traffic, and utilise performance based advertising techniques such as Pay Per Click [PPC] search engine promotion to deliver positive returns on investment.

UK Premier Affiliate for GoToast the leading bid gap management system, and also an Overture Accredited Search Engine Marketing company. Neutralize (*\*) offer seven years experience in planning and managing traditional search engine optimisation [SEO] and return on investment [ROI] focused PPC campaigns, as branding, sales lead or direct online sales generation vehicles for businesses in the Travel, Retail, Finance and IT sectors.

"It’s about much more than what your website looks like"

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