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Does social media indicate Misha B or Janet Devlin are next to leave The X Factor?

Do The X Factor contestants Facebook and Twitter profiles indicate who will be next to leave the show?


Friday, 18 November 2011, London, UK ---- ITV’s X Factor 2011 (series 8) is just past half way through the live shows with Week 6 being a Queen and Lady GaGa theme that saw 30 year old Kitty Brucknell the latest to leave. 


But who will be next and can social media show us who is likely to be next?  


Rachel Hawkes, account director at Elemental, the communications consultancy that created The X Factor infographic comments, “With the drama surrounding Frankie Cocozza and the programme makers re-introducing former contestants into the mix, this week has been one of the more interesting; particularly from a social media perspective.  What we can clearly see from crunching the numbers is, that although still very popular (they have hundreds of thousands of fans each), the rate at which both Janet Devlin and Misha B are growing across Twitter and Facebook has slowed down considerably.  


Whilst their competitors, Marcus Collins, Craig Colton, Little Mix and now Amelia Lily are steadily increasing week on week.  This demonstrates that the viewers at home are no longer being interested (and/or inspired) enough by these two contestants to want to keep up to date with them online.”


Elemental’s X Factor social media infographics continues to demonstrate the impact that social media is having upon live shows and also upon contestants, ITV’s main social assets, the judges and vice versa. 


“The role that social media is having upon contestants and in turn how they are communicating with fans is more intense than ever before. However, even though the contestants may have an impressive fan base across social networks, this doesn’t necessarily translate into the essential votes they need.  It’s a symbiotic relationship between the live broadcasts, social media and everything else that happens and out of the house that may have an impact upon how contestants fair in regards to progressing further,” adds Tim Gibbon, director at Elemental.


For full analysis of Week 6 and to keep up-to-date with the latest X Factor social media analysis at the Elemental blog




----Notes to editors----


The Elemental X Factor infographics are available at or at the Elemental blog. Week 6 may be found here.       


For more information and images about Elemental visit the media centre.

The media spokespeople for Elemental are Tim Gibbon, director and Rachel Hawkes, account director.  Photographs are available of the Elemental team. 


About Elemental Communications

Elemental is a communications consultancy with over 10 years integrated digital marketing and PR experience.  The consultancy works with global, niche and SME brands that wish to engage with their audience off and online, delivering seamless communications.


The consultancy delivers measurable communications that aligns with business objectives, whether its awareness, brand building or to drive sales and footfall -connecting with consumers on a personal level. 


As well as undertaking full PR, comms and social media activity on a campaign-by-campaign basis, Elemental also provides strategy, training and support allowing brands to build and retain expertise in-house.


Core services Elemental delivers include:

- B2B and B2C comms
- Media relations and training
- Measurement, strategy and insight
- Off and Online PR
- Online marketing
- Social media and sCRM


Elemental’s brand experience includes Bahamas Tourist Office, Cognifide, Coull, Intel, InfoSpace, Manches, MGM MIRAGE, Modera, NESTA, on-IDLE, Topman, Tunisian Tourist Board, Reebok, Russell Athletic and more. 


Visit Elemental for case studies, creds the showreel and learn more about the consultancy.

Tags: Social TV, social media, social media measurement, social media analysis, the X Factor