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e-command Announces its Research and Measurement Event

9 August 2001, London, UK

e-command Announces its Research and Measurement Event

New Media Networking Group, e-command Announces Producing A Successful Integrated Marketing Campaign Event

e-command the new media networking group announces its Research and Measurement event to be held on 29 August 2001. e-command's events and forums are targeted at the development of professional managers and marketers within marketing, new media and business.

e-command will be will be joined by Ray Taylor, Director & Founder, eyeconomy and Gavin Sinden, Managing Director, Hyperlink Marketing

These two leading speakers will be looking at how online marketing should be used within integrated marketing campaigns, and will also be considering some of the issues, such as encouraging online and offline agencies to work together. Both speakers will be presenting case studies to demonstrate successful campaigns that they have both worked on.

Sharon Smith, Co-Founder says, “This will be e-command's tenth event and is a great for agencies and clients alike. It’s an art form integrating campaigns efficiently to maximise coverage on off and online to produce the best ROI possible.”

Kieron Smith, Co-Founder adds, “e-command are looking forward to this event because the guest speakers will be demonstrating the resources that are available to ensure that campaigns are thoroughly addressed using online mediums which are far more cost effective, traceable, creative and efficient.”


----Event details----

When: Wednesday 29 August 2001
Venue: Impact Programme Offices, 15th Floor, The International Press Centre, 76 Shoe Lane, London, EC4A 3JB
Time: 6.30pm Arrive for networking & refreshments
7.00pm Speakers (arrive by 6.45 to allow for a prompt start)
8.30pm Retire to a local pub for further networking
Cost: Tickets cost £10* for members, £15 for non-members (*membership is free of charge)

Link: Farringdon Rail and Tube Map

----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the e-command team.

The media spokesperson for e-command within the UK is Co-Founders Kieron and Sharon Smith.

About e-command was founded in April 2000 by Kieron and Sharon Smith to fill the gap in the market for a new media 'development-based' networking group. e-command is committed to the development and support of managers and marketers within new media. Since the launch, has run eight topical events, with further events planned until September 2001. The 6-month schedule for post-September will be announced by end July 2001.


e-command has partnered with the Institute of Direct Marketing to provide e-command members with access to professional associations, courses & qualifications.

Tags: e-command, new media, networking, new media event, new media conferences, e-business, internet networking, managers, marketers, dot com, debate, challenge, computers, site building, e-commerce, online marketing, internet marketing, internet pr, London, England, UK