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e-command Announces Online Research and Measurement Event by Red Sheriff

13 July 2001, London, UK

e-command Announces Online Research and Measurement Event by Red Sheriff

e-command, the New Media Networking Group, Announces Online Research and Measurement Event by Red Sheriff to be Held in July 2001

e-command the new media networking group announces its Research and Measurement event to be held on 31 July 2001 at Red Sheriff’s London headquarters. e-command's events and forums are targeted at the development of professional managers and marketers within marketing, new media and business.

The guest speakers will be John Caldwell, Head of Research and George Davidson, Qualitative Research Director from Red Sheriff Red Sheriff provides conduct qualitative and quantitative research on a whole range of websites and have offices in 11 countries.

Red Sheriff will be sharing their experience of researching and measuring hundreds of sites across the globe in understanding what makes a useful and stylish website.

John and George will talk about the research methods they employ in website evaluation and development before going on to outline some general principles of website design based on the dozens of sites they have researched.

They will be using tried and tested case studies and valuable insight into how to effectively research and measure website performance sharing experience and knowledge with the attendees.

Sharon Smith, Co-Founder of e-command says, “This will be e-command's ninth networking event and many tickets have already been sold. In true e-command fashion, questions will definitely be welcomed to stir lively discussion amongst attendees. This event is a must attend for individuals who are involved with the development of websites.”

Kieron Smith, Co-Founder of e-command adds, “The is crucial for individuals that have the responsibility for the design, development, promotion and maintenance of a website. The event will follow the usual format of light refreshments and networking, and a short informative presentation from our guest speakers. We then follow this up by further networking with the guest speakers and all of the attendees at a local venue.”


----Event details----

When: 31 July 2001
Venue: Red Sheriff, 77 St John Street, London, EC1M 4AN
Time: Networking 6.30pm – 7pm
Presentations 7pm – 8.30pm
Cost: Tickets cost £10* for members, £15 for non-members (*membership is free of charge)

Link: Farringdon Tube and Rail

----About the speakers----

John Caldwell
Head of Research
Red Sheriff

A graduate in Politics and Sociology from The City of London Polytechnic (1988), John began his Market Research career at the Gordon Simmons Research Group Ltd, rising to the level of Senior Research Executive. Subsequently he was Research Manager at The Research Business International (part of the Maritz Group) where he covered all qualitative and quantitative techniques.

Since joining Red Sheriff as Senior Research Manager, John now directs all online ad hoc projects in the UK, both Qualitative and Quantitative. As a full Member of the Market Research Society for the past 10 years John is duty bound to follow the Market Research Society’s Code of Conduct and adhere to all of the society’s research guidelines.

George Davidson
Qualitative Research Director
Red Sheriff

George Davidson's experience of web-site evaluation and development projects makes him an essential part of any qualitative Internet project. Having worked with First Direct in formulating their Internet and PC-Banking strategy, George has worked with clients like Virgin, CGNU, Barclays, Bacon and Woodrow, Mckinsey & Co., BMW,, Egg and News International’s

His contribution on web-site evaluation and development was Highly Commended for the prize of Best Paper at the Market Research Society Conference in March 2000.

----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the e-command team.

The media spokesperson for e-command within the UK is Co-Founders Kieron and Sharon Smith.

About e-command was founded in April 2000 by Kieron and Sharon Smith to fill the gap in the market for a new media 'development-based' networking group. e-command is committed to the development and support of managers and marketers within new media. Since the launch, has run eight topical events, with further events planned until September 2001. The 6-month schedule for post-September will be announced by end July 2001.


e-command has partnered with the Institute of Direct Marketing to provide e-command members with access to professional associations, courses & qualifications. 

Tags: e-command, new media, networking, new media event, new media conferences, e-business, internet networking, managers, marketers, dot com, debate, challenge, computers, site building, e-commerce, online marketing, internet marketing, internet pr, London, England, UK