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e-command Announces Viral Marketing Event for September

06 September 2001, London, UK

e-command Announces Viral Marketing Event

New Media Networking Group, e-command Announces its Viral Marketing Event in London

e-command the new media networking group announces its viral marketing event to be held on 25 September 2001. e-command's events and forums are targeted at the development of professional managers and marketers within marketing, new media and business.

e-command will be will be joined by William Makower, CEO of P@nlogic,, the holistic online marketing business which specialises in viral marketing and Charlotte Neser, UK Managing Director of Abel & Baker the Swedish, award-winning interactive marketing agency.

Charlotte has spoken alongside some high profile speakers at prominent European conferences and is eager to interact with e-command members. She recently spoke on planning an integrated campaign at an MSN sponsored conference on online advertising.

Charlotte comments, “Abel & Baker are very much looking forward to guest speak at e-command’s viral marketing event and sharing what we have experienced with campaigns. It’s often thought that viral marketing just takes care of itself, and you are guaranteed great results. We will be demonstrating that there is much more involved in creating and delivering high quality campaigns.”

William Makower of Panlogic adds, ”Viral marketing continues to generate significant column inches as a means of associating brand values online whilst at the same time giving the user a degree of fun and humour. It’s a powerful medium that will always be an integral mix of off and online campaigns reaching targeted audiences with vibrant and creative topical themes that build and retain traffic.”

Sharon Smith, Co-Founder of e-command says, “This will be e-command's eleventh event and will be an excellent event for agencies and clients alike because Panlogic have a fantastic range of campaigns and case studies under their belts including: Splat the MP, Fresh Thinking, Honda Varadero, New Balls Please and Top Stumps”

Kieron Smith, Co-Founder of e-command adds, “e-command are looking forward to this event because the guest speakers will be presenting case studies that have produced successful online campaigns. We are also looking forward to the guest speakers providing their top tips on creating, delivering and monitoring viral marketing campaigns.”


----Event details----

When: 25 September 2001
Venue: Impact Programme Offices, 15th Floor, The International Press Centre, 76 Shoe Lane, London, EC4A 3JB
Time: 6.30pm Arrive for networking & refreshments
7.00pm Speakers (arrive by 6.45 to allow for a prompt start)
8.30pm Retire to a local pub for further networking
Cost: Tickets cost £10* for members, £15 for non-members (*membership is free of charge)

Link: Farringdon Rail and Tube

----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the e-command team.

The media spokespeople for e-command within the UK is Co-Founders Kieron and Sharon Smith.

About e-command was founded in April 2000 by Kieron and Sharon Smith to fill the gap in the market for a new media 'development-based' networking group. e-command is committed to the development and support of managers and marketers within new media. Since the launch, has run eight topical events, with further events planned until September 2001. The 6-month schedule for post-September will be announced by end July 2001.


e-command has partnered with the Institute of Direct Marketing to provide e-command members with access to professional associations, courses & qualifications. 

Tags: viral marketing, e-command, new media, networking, new media event, new media conferences, e-business, internet networking, managers, marketers, dot com, debate, challenge, computers, site building, e-commerce, online marketing, internet marketing, internet pr, London, England, UK