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e-consultancy Appoints Aqueduct for Offline Marketing Campaign

13 March 2003, Londeon, UK

e-consultancy Appoints Aqueduct for Offline Marketing Campaign

Design and Advertising Agency, Aqueduct, are Appointed by e-consultancy for Offline Marketing Campaign

e-consultancy, has appointed design and advertising agency Aqueduct to create a direct marketing and advertising programme as part of an overall brand awareness campaign to promote its new subscriptions service.

Aqueduct will be creating a series of trade press adverts, which include a wrap-around sponsorship and off the page ads, aimed at the new media community which will be backed up by a direct mail campaign to over 5,000 prospects from new media agencies and client organisations alike.

This also marks the start of more offline promotion by e-consultancy with the publication of a magazine, produced by Aqueduct, designed to demonstrate the value of e-consultancy’s content to its user base. To date, e-consultancy has done all its marketing online and through roundtable seminars and word of mouth.

The e-consultancy site, which has been running for 3 years, has added premium content and services, such as access to over 100,000 pages of UK e-business archive content and free access to special industry reports, which will only be available to the paying subscribers. Corporate membership will be £875 per year and individual subscription will cost £99 per year.

Ashley Friedlein, CEO of e-consultancy comments, “We’re very pleased to be working with Aqueduct in what is an extremely important stage of development for the site. The service we are providing is one that’s unique in the industry at the price we are offering it. Subscribers will get access to high quality content at a fraction of the cost of other rival information sources such as Forrester, Reuters and Datamonitor. The site also gives users access to e-business advice through roundtables, expert forums and a network of specialist consultants within the industry.”


----Notes to the editors----

This press release in available in PDF, plain text and Word formats.

Images of the publication, screenshots of, creatives of the campaign and photographs are available of Ashley Friedlein upon request.


Since 1999 e-consultancy has provided UK e-business professionals with access to the best information and advice:

  • Information – via Kbase, an online e-business Knowledge Base containing 100,000+ pages, and specially commissioned reports and white papers
  • Advice – via exclusive roundtable events, expert forums and a network of over 40 specialist e-business consultants
  • e-consultancy charges for individual subscriptions and corporate membership as well as for consulting work. e-consultancy has over 9,000 registered users, 30% of whom are CEOs, Directors or Senior Management.

e-consultancy was co-founded in 1999 by Ashley Friedlein and Matthew O’Riordan. Ashley is a twice best-selling Internet author. e-consultancy’s shareholders include Philip Redding, former Managing Director of Wheel, which he helped grow to the largest UK new media agency.

About Aqueduct

Aqueduct is an independent design and advertising agency based in Clerkenwell. The agency was created in September 2002 by two former board members of Wheel and Quintessential Advertising, Rob Oubridge and Charlie Waterhouse respectively, allowing clients to benefit from the fusion of a wide range of advertising, marketing new media and communication skills.

Aqueduct offers its clients the full range of design and communication services including above and below the line advertising. direct marketing, design for print, corporate ID development and branding, guerrilla marketing, radio advertising, event management, web design and development, presentation design and photography. Their clients include MGM Home Entertainment, ABN AMRO, Swiss Post, Premium TV, Twentieth Century Fox, Colt Telecom, Mark Warner and Pricewaterhouse Coopers.

Tags: e-consultancy, business, e-business Affiliate Marketing, Branding & Creativity, content management, E-mail Marketing, interactive advertising, Interactive TV, Legal & Commercial, Mobile Marketing, Online Payments, online pr, Online Surveys & Research, Project Management, Search Engine Marketing, Usability & Accessibility, Web Measurement & Analytics