Egovision To Deliver Second Bruce Lee Campaign
14 August 2003, London, UK
Egovision To Deliver Second Bruce Lee Campaign
Medusa Brand Hong Kong Legends Releases Second Bruce Lee Competition With Fans Rating His Best Scenes Online
Online strategy, design and development agency Egovision http://www.egovision.com, are to deliver the second Bruce Lee promotion and competition. The second phase of the campaign follows the launch of the official online Bruce Lee tribute campaign and microsite, which is a dedicated Hong Kong Legends site marking the 30th anniversary of the action hero’s death, which was on 20th July 2003.
The microsite at http://www.hongkonglegends.co.uk/brucelee is the focal point for the promotion, which was soft launched at the end of June 2003 with the initial competition. The microsite is due to run until the end of the campaign, finishing in September 2003.
The second competition follows the DVD releases and runs until 31st August 2003. The Bruce Lee campaign aimed at action movie fans and gamers between the ages of 18-35 years old, is being promoted from the Hong Kong Legends http://www.hongkonglegends.co.uk website.
John Lyons, Interactive Director at Egovision explains how the second campaign works,” ‘Competition two’ is similar to a ‘goal of the month’ competition, whereby entrants have the opportunity of watching the eight best fight scenes and ranking them in order. It is to be delivered as an email and Flash application to the Hong Kong mailing list, (action movie fans and gamers); integrating online PR via forums, message boards, newsgroups and competition sites. 20 entrants who most closely match the Hong Kong Legends panel’s judgement will win a Bruce Lee Goodie Bag containing exclusive merchandise such as the limited edition Boxset, the 2-disc platinum edition of “Way of the Dragon”, the 2-disc documentary “The Legend” and a specially commissioned, not-for-sale, replica game of death top.
Debbie Rowland, Marketing Manager at Medusa Communications and Marketing explains how the promotional mechanisms used for the Bruce Lee campaign so far have performed, “We are extremely pleased with the work that Egovision have delivered thus far, with the website traffic rising by 50%, and beating the previous daily visits record by a clear 10% (which was during the Ichi-The-Killer http://www.ichi-the-killer.com promotion). The website income was increased by 38%, with 20% more orders placed and the average order value rising by 16%.
Brian White, Label Manager and DVD Producer for Hong Kong Legends comments, “This was an important promotion for Hong Kong legends because Bruce Lee is one of the greatest icons of this era. We have proved that this genre is very well received online by its audiences, and are looking to pursue similar digital channels to connect with this vibrant audience which are receptive to these mediums.”
Lyons adds, ”This second promotion took around two weeks to deliver, having been planned with the original promotional concepts. Planning and concept development for the campaign was delivered over a month long period, with microsite and viral build taking three weeks. The Bruce Lee microsite is built in Flash, with the Hong Kong Legends http://www.hongkonglegends.co.uk sales site providing the HTML fallback.”
----Notes to editors----
This press release in available in PDF, plain text and Word formats. Photographs are available of the Egovision team.
The media spokespeople for Egovision within the UK is John Lyons and Nick Wills, Interactive Director and Creative Director respectively.
The Bruce Lee microsite and the fight scenes may be found at http://www.hongkonglegends.co.uk/brucelee.
Egovision has been producing critically acclaimed multimedia presentations since 1996. They have continued to produce both stylish and functional product for clients with various requirements and budgets. Egovision prides itself on its diversity of personnel, building a core team from disciplines including design, computer programming and architecture.
Egovision's clients include:
All England Soccer Development School, BBC, BT, BUJ Architects, Charles Russell Solicitors, Coleman Street Ward, Employment, Law Association, FT, Ionark, JAMES BAREHAM Photographer, JBA Public Relations, Music Mall, NACORE Europe, Nasser Hussain, Regus London Film Festival, Royal Institute of International Affairs, Sciencefaction, Simon Hughes MP, Steel Construction Institute, The Anaphylaxis Campaign.
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