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Elemental appoint on-IDLE for website redesign

on-IDLE appointed to develop Elemental rebrand

Web design and development agency on-IDLE to redesign media consultancy website and rebrand

26 July 2007, London, UK ----- Web design and development agency on-IDLE has won a further contract with media consultancy Elemental ( to design and develop its new website and brand.

This will be the second design and development of the Elemental website that on-IDLE has untaken, with the redesign going live in August 2007.

Tim Gibbon, director of Elemental Communications comments, “on-IDLE will be employing a new content management system (CMS) to manage the richer content to be hosted on the Elemental site, and working with us to invigorate and update the Elemental brand complimenting it with a new website design. The media environment has changed dramatically since we launched the first website in November 2005 and although we were one of few companies in this online PR space to host a comprehensive media centre, RSS and social media PR aspects, we will building upon this.”

Marc Peter, creative director at on-IDLE explains, “We will be creating a new logo, branding and corporate ID for Elemental to flow seamlessly with the redesign of the website which will be driven by an extremely powerful CMS. It’s always challenging to ‘open up’ an established brand in a niche field, and continue to communicate what they do effectively – however with Elemental’s incredible knowledge and insight into the industry we are confident we will deliver a site that communicates this.”

“We’ve elected to work with on-IDLE again in this project because of the appreciation that they have of building sites that address usability requirements and meet accessibility guidelines, but are useful and still visually appealing to their target audiences. Having co-consulted on a number of projects with them we know they are able to work with our search engine optimisation (SEO) specifications without compromising the quality and look and feel of a great site,” adds Gibbon.


----Notes to editors----

Photographs are available of the on-IDLE team in the Images section .

The media spokespeople for on-IDLE are Ané-Mari Peter, co-founder and managing director, Marc Peter, co-founder and creative director.

The media spokespeople for Elemental Communications are Tim Gibbon, founder and director and Rachel Hawkes, account director.

About Elemental Communications

Communications launched in November 2005. The consultancy is the product of Elemental PR an integrated PR consultancy, which was founded by Tim Gibbon in April 2001.

Elemental Communications is a communications consultancy that caters for traditional and digital media, and as such, integrates all communications; embracing traditional roots whilst moving forward with technology.

Integrating communications is pivotal to the way Elemental Communications conducts itself, and is what sets it apart from other agencies and consultancies. As specialists in communications, public relations, advertising and marketing - agencies often consult Elemental Communications for its expertise and knowledge.

Elemental Communications work with a range of clients, which operate within a variety of industries and sectors. Whether it is computing, design and development, digital and traditional marketing, internet, IT, law, mobile, telecoms and technology it all comes back to communication - and that is what Elemental Communications excels at.

About on-IDLE

on-IDLE is an independently owned and managed London-based design and web development agency, established in June 1999. The company trades in the UK, Swiss, South African and German markets, with clients being on average of 60% repeat business. Typical customers are in the media, retail, travel and education sectors.

on-IDLE provide Branding, Design and Development services for offline and online mediums, which include: internet, extranet, intranet, mobile devices, print and signage. The company specialise in the development of CSS, XSLT, XML and Flash-based solutions, mostly driven by their in-house Open Source Content Management System. on-IDLE staff provide specialist web and print design software training to the London College of Communication, the Swiss Universities of Art and Design in Zürich and Bern, Online Labor Zurich and to the marketing departments of corporations. Marc and Ané-Mari Peter are also the authors of regularly published articles relating to new media industry matters in the UK, Germany and Switzerland.

What does “on-IDLE” mean?
on-IDLE” is a script handler from the Lingo language used for Macromedia Director. It is a handler that is activated when everything is down – when the computer is idle. The “on” command activates the application / tool / device again. Similar to a car idling, it is ready to go, but only when the handler is activated (gas pedal and gears) does it go. on-IDLE do a lot of trouble-shooting and updates on previously developed work for agencies and companies, making the name more apt than ever in today’s fast changing interactive environment. on-IDLE tease their customers with this made-up script: “on-IDLE go pub”, i.e. leave the problem with them and go and relax.

Tags: on-idle, flash development, corporate design technology, animation, CMS, Marc Peter, Ane-Mari Peter, branding agency, England, London, UK, social media, social networks, social, online pr, offline pr, buzz marketing, internet public relations, Elemental