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Elemental appointed by Briffa for media relations and PR consultancy

Elemental appointed by law firm Briffa to manage media and PR consultancy to raise brand and profile within the UK's digital industry

24 April 2002, London, UK ---- Briffa, a rapidly growing law firm based in London, UK, have contracted Elemental to raise its brand and profile.

As a firm who cater for specialised law, such as and including, copyright, design, patents, trademarks and trade secrets (known collectively as Intellectual Property) within the digital sector, Briffa are fast making their mark in the industry.

Elemental will be working within the digital, media and Intellectual Property division, focusing on PR with direct and digital/interactive marketing publications. Briffa’s key messages will be presented to UK and US media via articles, feature and opinion pieces, which will be written in collaboration with the Briffa legal teams.

Alex Chapman, a solicitor at Briffa comments, “Elemental has vast experience in both off and online public relations within the sector we serve. They have respect and appreciation for our brand and our vision, and possess a thorough understanding of the mediums that we work with. As well as promoting Briffa’s profile, Elemental will also be working on policy and legal initiatives which will impact EU, UK and global businesses led by Briffa and the alliances that we forge.”

Tim Gibbon, Founder and Account Director at Elemental comments, “We are looking forward to working with Briffa, raising issues relating to crucial and necessary elements of the law, especially in this digital age. Traditionally, these issues do not always reach the forefront of the media, yet affect so many businesses whether they are digital or traditionally driven. It is exciting for us to be working with a company who are recognised as specialists with their chosen field.”

The campaign will commence in late April 2002, and will run for an initial period of six months.


----Notes to editors----

Photographs are available of the Elemental team.

The media spokesperson for Elemental is Tim Gibbon, Founder and Account Director at Elemental.

About Briffa

Established by Margaret Briffa, Briffa is a rapidly growing law firm, which specialises in copyright, design, patents, trademarks and trade secrets (known collectively as Intellectual Property). Established in 1995 the firm has clients all over the country, including multi-national companies and several well-known film directors, designers and photographers.

Winner of the Best Small Firm category in the 1998 ‘The Lawyer’ Law Firm of the Year awards, Briffa is becoming recognised as a revolutionary new force in its chosen field.

The firm is recommended by the main legal directories for their work in intellectual property [IP] and computer games. Alex Chapman was a runner up in the prestigious 2003 Lawyer Awards in the category of Assistant Solicitor of the year.

The firm acts for such notable clients as and Uniqlo.

About Elemental

Elemental, the integrated public relations consultancy, was founded in April 2001. The energetic PR consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.

Elemental is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.

Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental conducts itself.

Tags: law, law firm, pr, public relations, pr consultancy, online pr, media relations, briffa