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Elemental appointed by NovaRising to promote profile

Elemental appointed by digital marketing agency NovaRising to raise brand and profile


04 March 2002, London, UK  ---- NovaRising http://www.novarising.com, the specialist digital marketing agency has appointed Elemental to raise its brand and profile. Consultancy will commence in March 2002 for an initial six-month period, after which time NovaRising will re-evaluate the need for Elemental’s expertise in strategic marketing development on a more long-term basis.

The campaign will be targeting influencers and key decision makers in the direct and digital marketing trade media, focusing on Internet, new media and technology in both off and online magazines and resources. Elemental will place articles, features, case studies, campaign and advertising watch reviews in the UK’s leading publications such as New Media Age and Revolution. Key messages will be communicated via the above and also in online forums and newsgroups.

Kwamina Crankson, Digital Marketing Manager at NovaRising comments, “NovaRising appointed Elemental for its experience in both off and online PR consultancy and production work. They have an appreciation of what we can and are going to achieve, and possess a thorough understanding of the mediums that we work with. NovaRising wishes to communicate the range of specialised services we offer, whilst building our profile and brand within the digital marketing community. Elemental is best positioned to help us achieve our goals.”

Tim Gibbon, Founder and Account Director and Elemental comments on the partnership with NovaRising, “Elemental is now able to delve further into the digital marketing arena and enhance skills, whilst working with NovaRising with emerging mediums such as Interaction Television [iTV]. We are excited to have been given the opportunity of working with NovaRising, and anticipate a very positive response from the direct and digital marketing sector strengthening NovaRising’s profile enormously”.

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----Notes to editors----

Photographs are available of the Elemental team.

The media spokesperson for Elemental within the UK is Tim Gibbon, Founder and Account Director at Elemental.

About NovaRising

NovaRising is a digital marketing agency born from a parental direct marketing background and a technically astute work force. Pride is taken to combine the necessary talents used to skilfully manage, co-ordinate, develop and integrate digital campaigns to enhance client brands, fulfil its objectives and exceed expectations.

Working within channels that demand results, NovaRising create business platforms through clear client partnerships, and deliver creatively inspired, technically challenged well-marketed solutions.

Its strengths in marketing, design, and technology and project management ensure that it consistently utilise each facet to ensure they capitalise on opportunities for its clients.

About Elemental

Elemental, the integrated public relations consultancy, was founded in April 2001. The energetic PR consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.

Elemental is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.

Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental conducts itself.


Tags: digital marketing, online pr, pr, public relations, media relations, novarising