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Elemental appointed by search marketing agency Neutralize to raise brand and profile

Elemental appointed by search agency Neutralize (*\*) to raise brand and profile with media relations and PR consultancy


07 April 2003, London, UK ---- Neutralize (*\*) the Internet marketing agency has retained Elemental to raise its brand and profile. Consultancy is to begin in April 2003, running for an initial period of three months. Elemental will undertake off and online PR addressing new media marketing and Internet media.

Due to Neutralize (*\*)’s experience and expertise within the Small Medium Enterprise [SME] market, Elemental will be a working with SME titles to communicate the knowledge and services that Neutralize (*\*) can deliver. The campaign will be directed at influencers and key decision makers predominantly in the advertising and marketing departments. In essence, the individuals whose role it is to drive qualified, consistent traffic to microsites and/or websites, while also ensuring the traffics return.

Lucy Cokes, Managing Director at Neutralize (*\*) comments, “Elemental have been retained not only of because of their knowledge of the industry, but also because their involvement and participation within it. Elemental know the competition, they have a clear understanding of the medium and who to best to connect with. Their knowledge of the agencies, especially in the UK is far reaching and thorough.”

Elemental will be communicating new stories via press releases and case studies; providing guest speakers at high profile conferences, events and seminars; opinion and feature articles to their key media. In addition to this, they will be introducing Neutralize (*\*) to new industries that are not embracing Search Engine Marketing [SEM], to educate them as to how it would be beneficial to their business.

Account Director at Elemental, Tim Gibbon says, “Elemental has decided to work with Neutralize (*\*) because we have a keen interest within this sector. We realise that many individuals still have misconceptions of SEM, and so are keen to communicate that it is a crucial medium within the traditional and digital marketing area, and should complement marketing strategies and campaigns.”

Gibbon adds, “At Elemental we are very eager to integrate off and online PR with SEM, this is an extremely competitive market within the UK, with 20 or so agencies being the main players.”

----Ends----

----Notes to editors----

Photographs are available of the Elemental team.

The media spokesperson for Elemental is Tim Gibbon, Founder and Account Director at Elemental.

About Neutralize (*\*)

Neutralize (*\*) - independent online marketing services help businesses understand more about their marketplace and customer base online, optimise their operations to increase website traffic, and utilise performance based advertising techniques such as Pay Per Click [PPC] search engine promotion to deliver positive returns on investment.

UK Premier Affiliate for GoToast the leading bid gap management system, and also an Overture Accredited Search Engine Marketing company. Neutralize (*\*) offer seven years experience in planning and managing traditional search engine optimisation [SEO] and return on investment [ROI] focused PPC campaigns, as branding, sales lead or direct online sales generation vehicles for businesses in the Travel, Retail, Finance and IT sectors.

"It’s about much more than what your website looks like"

About Elemental

Elemental, the integrated public relations consultancy, was founded in April 2001. The energetic PR consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.

Elemental is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.

Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental conducts itself.


Tags: search marketing agency, search marketing, public relations, pr, pr consultancy, online pr, media relations