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Elemental Communications brokers WebtraffIQ and Money News Web analytics relationship

19 January 2006, London, UK

Elemental Communications brokers WebtraffIQ and Money News Web analytics relationship

Financial news website Money News sign up to Web analytics agency WebtraffIQ to measure digital marketing and online PR brokered by Elemental Communications

Integrated media communications consultancy Elemental Communications has brokered a Web analytics deal between WebtraffIQ and financial consumer Website Money News.

Money News has appointed web analytics agency WebtraffIQ to measure its online marketing and PR. The move comes after adding a Really Simple Syndication (RSS) feed to its service, and the increase of online marketing and public relations activity to be undertaken by Elemental Communications.

Dan Winchester, founder of Money News explains, “With the increased digital activity we will be undertaking and it coming through a variety of new media channels, it is essential to measure performance to benchmark the progress made to base further decisions on action to be taken. It is important to use a product that is flexible to manage the range of targeted activity Elemental Communications will be managing for Money News.”

“The Money News digital marketing and PR campaigns commence in the second week of January 2006 so a measuring and understanding the Website pre and during activity is important for the steps forward. WebtraffIQ enables us to gauge and monitor the best techniques and the performance of them from this point onwards,“ comments Tim Gibbon, director at Elemental Communications.

Marcos Richardson, European director at WebtraffIQ comments, “WebtraffIQ will measure paid search marketing, search engine optimisation (SEO), the Money News RSS feed along with online PR. Many website owners are more informed now, and are employing more progressive digital marketing strategies to connect with their target audiences. WebtraffIQ enables Money News to monitor measure and analyse data more easily and present it so that they can make informed real-time business and marketing decisions.”

“Possessing experience within the business-to-business (B2B) and business-to-consumer (B2C) financial sectors with campaigns such as Esure’s Calm Down Dear and the Reuters Business Insight website enabled us to implement Money News' web analytics easily, added Richardson.

“As online financial news property it is important to keep track of niche digital media techniques such as online PR, SEO PR and content placement via RSS management. Web analytics enables us to keep a focus on our objectives and react to the campaigns in a more intuitive way,” concludes Winchester.

The Money News RSS feed can be found at


----Notes to editors----

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This press release is available in PDF, plain text and Word formats. Photographs are available of the Money News and WebtraffIQ teams in the Images section.

The media spokespeople for WebtraffIQ are Kevin Hutchinson, chief technical officer and Marcos Richardson, European director.

The media spokesperson for Money News is Dan Winchester, founder.

The media spokespeople for Elemental Communications are Tim Gibbon, founder and director and Rachel Hawkes, account director.

About WebtraffIQTM

WebtraffIQTM is a web analytics agency with headquarters in London, UK. WebtraffIQTMis a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system has undertaken research and development-testing period since 2001 and is used by over 400 individual web sites.

WebtraffIQTM provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.

WebtraffIQTM's clients include: Business Link (Kent), City & Guilds, Eyetracker, Mando Group, Perceptor, Reuters Business Insight, Royal Institute of Chartered Surveyors (RICS), The National Baseball Hall of Fame and Museum and Tiscali UK.

About Money News

Money News is an independent publisher of financial news for the UK consumer.

Money News caters for banking, credit cards, debt, general finance, housing market, insurance, loans, mortgages, pensions and personal loans news. Money News delivers up-to-date data, information and breaking news on the products, providers and services in the financial markets.

News stories are added daily and are available as Money News RSS feeds.

About Elemental Communications

Elemental Communications launched in November 2005. The consultancy is the product of Elemental PR an integrated PR consultancy, which was founded by Tim Gibbon in April 2001.

Elemental Communications is a media consultancy that caters for traditional and digital media, and as such, integrates all communications; embracing traditional roots whilst moving forward with technology.

Integrating communications is pivotal to the way Elemental Communications conducts itself, and is what sets it apart from other agencies and consultancies. As specialists in communications, public relations, advertising and marketing - agencies often consult Elemental Communications for its expertise and knowledge.

Elemental Communications work with a range of clients, which operate within a variety of industries and sectors. Whether it is computing, design and development, digital and traditional marketing, internet, IT, law, mobile, telecoms and technology it all comes back to communication - and that is what Elemental Communications excels at.

Tags: seo pr, Elemental Communications, online pr, money news, financial website, digital marketing, WebtraffIQ, web analytics, web metrics, website analytics, web tracking, web measurement, website tracking, website measurement, web statistics, website statistics, website log files, web monitoring, website monitoring, webtraffic, clickstream, click stream, London, UK