Elemental retained by inspireyourlife to promote inspirational seminars
Elemental appointed by inspireyourlife™ consultancy Elemental to raise awareness of inspiration seminars
07 March 2005, London, UK ---- Lifestyle portal inspireyourlife™ http://www.inspireyourlife.com has appointed Elemental to raise the awareness of the first of its Inspirational Seminars commencing in May 2005.
The UK public relations consultancy will be working with inspireyourlife™ to integrate online PR into the campaign; for two months leading up to the seminar.
The first event entitled “inspireyourlife™ Inspirational Seminars” is aimed at professionals, business owners, entrepreneurs and individuals that are seeking to make major changes to their lives. The seminar is being held at the Royal Aeronautical Society, 4 Hamilton Place, London, W1J 7BQ, Thursday 19th May 2005.
Elemental will be working with B2B and B2C off and online media that address the target audience, marrying traditional PR to connect with key titles that have an interest in entrepreneurs and their determination to succeed.
Rachel Hawkes, Account Director at Elemental explains, “Our focus during this campaign is to use traditional communications raising the profile of the guest speakers as well as the seminar itself. We will be working with online resources to feature and list the seminar, driving qualified and relevant traffic back to the inspireyourlife™ website to register, or call the booking line.”
“In addition to integrating off and online PR into the event promotions, we will be copywriting meta tags for the information, programme and registration pages to support search engine optimisation (SEO) and search engine marketing (SEM), catering for the huge online entrepreneurial audience. We are aware of how much the target audience network online, so it is important to ensure that inspireyourlife™ are featured and represented well in the right space. That includes natural search via engines,” adds Tim Gibbon, Director of Elemental.
Susanne Mornan-Vaughan, Founder and Director of inspireyourlife™, comments, “inspireyourlife™ have had a successful working relationship with Elemental previously. We found them to be energetic, proactive and resourceful in their communications – delivering above and beyond our expectations. Due to the large online presence inspireyourlife™ maintains, we needed a PR consultancy who had proven experience in this arena and that could work along side us.”
Elemental will be using WebtraffIQ the web analytics agency to measure the performance of the campaign allowing intuitive interaction to market the seminar.
----Notes to editors----
The media spokesperson for inspireyourlife™ is Susanne Mornan-Vaughan, founder and director.
The media spokespeople for Elemental are Tim Gibbon, Founder and Director and Rachel Hawkes, Account Director. Photographs are available upon request.
inspireyourlife™ was launched in June 2002 by Susanne Mornan-Vaughan, its Founder and Director. inspireyourlife™ was initially launched as a SMS text messaging service that delivers encouragement, advice and support, catering for various aspects of peoples lives. The text messages are a compilation of motivational quotes and statements from renowned individuals such as Mother Teresa, Confucius and Aristotle; as well as authors and life style professionals such as life coaches.
January 2004 marked the re-positioning of inspireyourlife™ into a lifestyle portal, plus the launch of additional support services including life coaching and business mentoring. In May 2004, these additional services plus its inspirational seminars will be formally launched at a debut event which will be held on the 19th of May 2005. With these new services, inspireyourlife™ now provides end-to-end services that will support its client base as they embark upon their journey to transform their lives.
inspireyourlife™ seeks to motivate and inspire people by delivering a portfolio of support services including coaching and mentoring that are aimed at helping individuals or groups of people to make the best of their abilities and achieve whatever they set out to do in their professional and or personal lives.
Founded in April 2001, Elemental is an energetic public relations consultancy that caters for traditional and digital PR and communications. We integrate our communications; moving forward with technology whilst embracing our traditional roots.
Integrating communications is pivotal to the way Elemental conducts itself, and is what sets us apart. We are passionate about who we are, what we do and who we work with.
As specialists in communication, other PRs, advertising and marketing agencies often consult Elemental for expertise.
We work with a range of clients, which operate within a variety of industries and sectors. Whether it is computing, design and development, Internet, IT, law, technology, digital and traditional marketing, it all comes back to communication. This is our trade, and we excel at it.