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Elemental retained to building brand with public relations

Elemental appointing by to raise awareness of online with media relations and PR

13 August 2002, London, UK ---- e-business specialist forum has retained Elemental to raise their brand and profile. The campaign will commence immediately and will run for an initial period of three-months to ascertain the effectiveness of public relations in promoting

Elemental will be carrying out traditional PR, connecting the key members of staff, like co-founder and CEO Ashley Friedlein, to articles and features predominately with press releases. Elemental will also be striving for opinion, analyst and column pieces in SME and corporate business magazines.

The campaign will raise awareness of, the forum, reports and to have the target audience subscribe to the services offers. Elemental’s secondary role will to be assist with additional product and services e.g. roundtables when they arise.

Ashley Friedlein comments “We appointed Elemental because of their experience with B2B, trade and specialist media that our audience subscribe to and read. Elemental is a high calibre public relations consultancy that works with traditional and interactive media. Their knowledge will prove to be a huge asset to many of the expert forum sections that we host for our members.”

Founder and Account Director at Elemental, Tim Gibbon comments, “This is the first resource (an online forum) of this nature that we have been asked to consult for; although Elemental have operated within said forums for several years. Because of the very nature of the kind of work that e-consultancy delivers, It will also give us an opportunity to present the findings, research, analysis, white papers (produced in-house and posted by members) and reports that wish to communicate to a range of media.”


----Notes to editors----

Photographs are available of the Elemental team.

The media spokesperson for Elemental is Tim Gibbon, Founder and Account Director at Elemental.

About e-consultancy

Since 1999 e-consultancy has provided UK e-business professionals with access to the best information and advice:

* Information – via Kbase, an online e-business Knowledge Base containing 100,000+ pages, and specially commissioned reports and white papers

* Advice – via exclusive roundtable events, expert forums and a network of over 40 specialist e-business consultants

* e-consultancy charges for individual subscriptions and corporate membership as well as for consulting work. e-consultancy has over 9,000 registered users, 30% of whom are CEOs, Directors or Senior Management. was co-founded in 1999 by Ashley Friedlein and Matthew O’Riordan. Ashley is a twice best-selling Internet author.’s shareholders include Philip Redding, former Managing Director of Wheel, which he helped grow to the largest UK new media agency.

About Elemental

Elemental was founded in April 2001. The energetic consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominately SMEs, whilst consulting for traditional and digital consultancies and agencies. Elemental is also retained by corporate organisations to consult on communications, e-business and digital PR.

Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and public relations activity. Integrating communications is the pivotal to the way Elemental conducts itself.

Tags:, econsultancy, pr, public relations, media relations, online pr, pr consultancy