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Elemental to promote SMS dating service

Elemental appointed to promote new SMS dating service

05 May 2003, London, UK ---- Elemental, the integrated public relations consultancy has been appointed to promote the SMS dating service Elemental will be pushing the service that matches potential couples via SMS, to B2B media including business, e-business, digital, marketing mobile and telecoms, traditional and new media. Consultancy will begin in May 2003 and is expected to run for an initial term of three-months, allowing the introduction of the new service to aforementioned audiences. is the creation of Mobile Entertainment Corporation (MEC) and, one of the UK's leading dating agencies. The service is targeted at males and females over 21, who are currently single and looking to meet potential partners online using a combination of the internet and text messaging, bringing dating to mobile phones. Consumers simply request a date from a text message and they will receive the profiles of suggested dates in their area, complete with pictures straight to their handsets.

Steve Hayward, Founder and Technical at comments, “ has retained Elemental because of their ability to communicate high-level technology stories to a range of media. This is particularly important when explaining and guiding media professionals through the mobile marketing technology, which delivers the service.”

The service is to be launched using B2B and B2C media and public relations via a variety of off and online media channels. Elemental will be interacting with predominantly off and online media raising the awareness of this remarkable new service to its key target audiences.

Elemental has much experience within this field, working with Acknowledge Technologies %

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