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Elemental to promote domain name book

Elemental to promote domain book “Tolley’s Domain Names: A Practical Guide” with "New Domain Names - Use Them or Lose Them"

26 June 2002, London, UK ---- Elemental, the UK-based public relations and communications consultancy is to support the promotion of the specialist domain book with integrated public relations.

Elemental will be supporting Sprecher Grier Halberstam LLP’s and Tolley’s marketing departments for the promotion of the publication, with off and online PR, directly connecting the aforementioned with target audiences.

Tolley Publishing a leading publisher of tax, legal business publications, is to release its first specialist domain name law publication “Tolley’s Domain Names: A Practical Guide”. The book launch is to be held at the "New Domain Names - Use Them or Lose Them" debate on 11 July 2002 at Butterworths Tolley, London, UK.

The publication co-written by Simon Halberstam from Sprecher Grier Halberstam LLP and Jonathan D.C. Turner, Barrister, guides individuals on how can they ensure that their domain names are registered and protected in such a rapidly developing area.

Simon Halberstam, Partner and head of the e-commerce law group at Sprecher Grier Halberstam LLP, which is otherwise known as the Weblaw Group explains, “We are looking to connect with media professionals that are likely to review the publication, and communicate pertinent issues that are raised within the book over the next couple of months. We have appointed Elemental because of their success to date working with and their knowledge of our specialist media. We are pleased that Elemental will be working with both parties, providing a cohesive and seamless promotion of issues that are important to all businesses whether traditional or new media organisations.”

Tim Gibbon, Account Director at Elemental, who will be managing the promotion of the book at Elemental comments, “Our objective is to communicative the forthcoming release of the book to media professionals within the law, Internet, e-commerce, IT, and digital marketing realms [including freelancers] so that it may be reviewed. In doing so, the target audience will learn more about domains, the issues surrounding them and how they affect their businesses.”


----Notes to editors----

Photographs are available of the Elemental team.

The media spokesperson for Elemental within the UK is Tim Gibbon, Founder and Account Director at Elemental.

About the book:
This practical handbook is written with the non-expert in mind so there is no complicated legal jargon. It also makes use of user-friendly features such as sample documents and FAQs to assist easy referencing and quick information gathering.

About Weblaw is the website of the IT & E-Commerce Law Group (the Weblaw Group) of the London based commercial law firm, Sprecher Grier Halberstam LLP. The Weblaw Group is made up of Simon Halberstam, Emma Shipp and David Sprecher who all understand, recognise and use the methodology of the IT world and have pooled their expertise to produce this site in order to ensure that their expert advice always reflects the client's exact concerns and that its objectives are implemented.

About Tolley Publishing

Founded in 1916 by Charles H Tolley, Tolley Publishing is a leading publisher of tax, legal and business publications in the UK. Since 1996, when Tolley was taken over by Butterworths.

Butterworths Tolley is now part of the Reed Elsevier Group, one of the world's leading publishing and information businesses employing in excess of 25,000 people worldwide.

About Elemental

Elemental, the integrated public relations consultancy, was founded in April 2001. The energetic PR consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.

Elemental is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.

Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental conducts itself.

Tags: domain names, domain law, public relations, pr, marketing, Domain Names a Practical Guide