Elemental to promote New Media Maze profile
New Media Maze the interactive media consultancy firm has appointed Elemental to raise its brand and profile
03 September 2001 ---- New Media Maze, the interactive consultancy firm, has appointed Elemental to raise its brand and profile through an integrated online campaign. Consultancy is expected to be vigorous and run for an initial period of three months, beginning in September 2001. Elemental will communicate with B2B audiences, in what is traditionally an incredibly competitive market.
Elemental’s Account Director, Tim Gibbon, comments on what this win means for Elemental, “We have the potential to present newsworthy pieces to titles and a B2B audience who are not currently well informed on how this sector markets the campaigns they work on. It enables us to work with publications and media whom we ordinarily wouldn’t communicate with.”
Gibbon adds, “We have decided to work with New Media Maze because they are serious when it comes to looking ahead at the role that new media will play in communicating directly with B2C and P2P audiences. They have some great DVD and Video projects coming up (e.g. The Grinch, Bridget Jones’s Diary and Meet The Parents) that include some of the biggest blockbusters, and we are very excited to be part of the marketing process.”
New Media Maze is a specialised consultancy firm operating within the entertainment sector, who by reputation, take onboard the latest marketing and promotional technology. Due to the nature of the entertainment industry, New Media Maze can expect an initial period of sustained activity where they will see battles for accounts, projects and clients for at least six to eight months. After such time, it is expected the market will become even more competitive than it is as present, with marketing technology and mechanisms becoming more advanced and commonplace.
Julianne Reynolds, Account Director at New Media Maze comments, “Elemental have been appointed to help raise our brand and profile because of their ability to enter a relatively new and emerging sector, embracing it quickly and easily. They have solid knowledge and experience within the titles we wish to be featured within.”
Reynolds adds, “New Media Maze will use Elemental’s services to approach titles for articles, features and opinion pieces. Elemental will communicate news that addresses the entertainment industry of the mediums that New Media Maze are using to launch and/or manage the campaigns that they have been appointed to deliver.”
Elemental will be targeting New Media Maze’s primary B2B media, which is predominantly offline and online advertising, direct and digital marketing titles IT, Internet marketing new media, promotions. Secondary media will include titles that address the aforementioned entertainment sector, which influencers and key decision makers read and subscribe to.
----Notes to editors----
Photographs are available of the Elemental team.
The media spokesperson for Elemental within the UK is Tim Gibbon, Founder and Account Director at Elemental.
New Media Maze is an Interactive Marketing Consultancy that is specialist in integrating off and online PR and marketing. Their clients include: 50/50, Columbia Tristar, Crazy Shark, EMIChrysalis, Linakers, Sony Music, Universal International, Universal Pictures UK, Universal Playback, Vision Video Ltd [VVL]
Elemental, the integrated public relations consultancy, was founded in April 2001. The energetic PR consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.
Elemental is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.
Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental conducts itself.