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Employment Cafe appoints Elemental for integrated campaign

Employment Cafe appoints Elemental for integrated campaign to raise brand and profile of new services

05 July 2004, London, UK  ---- Employment Cafe the South London-based employment and job-matching service has appointed public relations consultancy, Elemental to raise the profile of its new services.
The integrated campaign begins at the end of May 2004 for an initial period of six months. Elemental will communicate with B2B and B2C media ranging from human resource, recruitment, mobile, telecoms and marketing, through to government and community local and national media.

Ros Griffith, Founder and Managing Director and Employment Cafe comments, “Elemental has been appointed due to their knowledge and experience with off and online media that we wish to connect with. Their proven ability to open up relationships with media professionals was paramount in their appointment; connecting us with channels that address pertinent issues to Employment Cafe and what we are trying to accomplish.”

The key message Elemental will be communicating is that Employment Cafe’s service is accessible, cost effective and simple; and available to assist individuals seeking employment and training that is both rewarding and relevant. The campaign will help demonstrate that there is a way for job seekers and employers to meet more easily, to help people seek or advance in their career via mobile technology – marrying traditional and technology driven search.

Founder and Account Director at Elemental, Tim Gibbon comments, “We are looking forward to working with an initiative that is opening up opportunities for individuals embracing technology and delivering it to a diverse range of people. We are excited to be working with Employment Cafe on what we see as a vibrant and new approach to job hunting.”


----Notes to editors----

Photographs are available of the Employment Cafe team.

The media spokespeople for Elemental are Tim Gibbon, Founder and Account Director and Rachel Hawkes, Account Executive.

About Employment Cafe

The Employment Cafe, first opened its doors on 18th June 2001 in Brixton, South London, and was the idea of Ros Griffiths, an award-winning social entrepreneur.

Put simply, Employment Cafe's aim is to assist those seeking employment and training that is both rewarding and relevant.

The Employment Cafe Key Objectives:


  • To assist applicants in finding worthwhile employment and training opportunities, particularly those from ethnic minority communities.
  • To promote diversity in the workplace.
  • To act as a central repository of information and services related to employment that can be easily and effectively accessed by its applicants

Visitors are greeted with a smile and the songs of jazz legends like Ella Fitzgerald and Nina Simone. While sipping coffee, clients can search for work in various sectors including Construction, Retail, Hospitality and many more.

Their services also include CV writing, Internet access, personal development, career consultancy, office facilities, a minority outreach programme for Job Centre Plus, job brokering with specialist agencies, and of course new web / text-message job matching service.

The Employment Cafe is staffed with a team of highly motivated professionals who work tirelessly to ensure clients and employers get the best possible service.

About Elemental

Elemental, the integrated public relations consultancy, was founded in April 2001. The energetic PR consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.

Elemental is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.

Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental conducts itself.

Tags: employment, integrated campaign, pr, public relations, online pr, marketing