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Hitesh Bhatt joins Coull from MSN UK

Video platform Coull continues growth with another senior appointment - Hitesh Bhatt joins from MSN UK

26 June 2008, London, UK ---- Interactive video platform Coull welcomes Hitesh Bhatt from MSN UK as its new commercial director.

Bhatt, who joined MSN UK three years ago as a sales manager was more recently acting head of agency sales.  His latest role involved managing a team of nine sales people, negotiating annual contracts with key agency groups such as Aegis, Omnicom and Publicis and was involved in the strategic direction and running of the MSN UK sales team.

He is an advertising and media industry veteran with more than 15 years of experience and joins to lead the Coull sales team.  Previous roles for Bhatt have seen him work for EMAP, MTV UK and Yahoo!  He will be responsible for expanding agency relationships, optimising business opportunities and growing revenue from the Coull Engage® product.

“Hitesh brings invaluable experience to Coull.  His appointment demonstrates Coull’s commitment to building closer relationships with agencies, advertisers and publishers looking to embrace interactive video.  With Hitesh, we will fully understand our clients’ business needs and work in collaboration to develop effective video advertising products and services,” says Irfon Watkins, CEO at Coull.

Hitesh Bhatt, commercial director at Coull comments, ”It’s an incredibly exciting time for technology providers, agencies and brands as the online video advertising market begins to demonstrate its effectiveness in an extremely competitive arena.  Coull is delivering innovative, brand-driven, measurable campaigns that allow online video to truly engage with audiences in a non-intrusive way.
I look forward to the opportunity to demonstrate how far the medium is moving along and how brands can maximise the effectiveness of online video campaigns using the Coull platform.”

This is the fourth senior appointment to the Coull head count with Claudia Giovannoni, marketing director joining early March 2008 heading up the marketing department.  Other new members of the Coull team include the board of directors appointments including Gillian Kent, former MSN UK managing director and CEO of and Creative Ventures Group founder Spyro Korsanos also joined the board as non-executive director.
Coull received series B financing earlier in the year from Finance South West Growth Fund (managed by YFM Group), Creative Ventures Group and private investors.  The funding has allowed Coull to release the 'Coull Engage®' product to assist brands maximise the return on investment (ROI) of their online campaigns, which are currently being used by Agent Provocateur, Boots and Renault.


----Notes to editors----

Read more about Hitesh Bhatt and the Coull team at the Elemental media centre.

Click on Media Alerts to register   to receive forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats.  Photographs are available of the Coull team .

The media spokespeople for Coull are Irfon Watkins, chief executive officer and Claudia Giovannoni, marketing director.  

About Coull

Coull is a video advertising enabler.  Through its in-house interactive video platform Coull Engage®, Coull enables advertisers, brands, agencies and web publishers to create interactive video campaigns that deliver a customisable user experience with above average levels of engagement.

Supported by robust and straight-forward reporting tools, content owners can easily access real-time campaign tracking, measurement and monitoring statistics to maximise the effectiveness of content delivery and interaction.

Coull’s technology and ad formats are accepted by well-known and established publishers, including Bebo, Lycos, MSN and MySpace and integrate with existing campaign reporting and ad serving systems.

Clients that benefit from Coull’s technology include Agent Provocateur, Boots, Mindshare, Renault and Unilever.

Coull is backed by Rupert Hambro & Partners, Finance South West Growth Fund and Creative Ventures and led by an experienced management team.

Tags: Coull, Hitesh Bhatt, MSN UK, online video, interactive video, Irfon Watkins