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HSBC Bank International Breaks Online Ad Mould

20 February, 2002, London, UK

HSBC Bank International Breaks Online Ad Mould

HSBC Bank International is the First UK Bank to Introduce Expandable Banners Into its Global Advertising


HSBC Bank International Limited is the first bank in the UK timezone to introduce dynamic Expandable Banners into its global advertising campaign.

The new ads, which go live this week, are directed at expatriates around the world, from Hong Kong to the Middle East, including the UK. Based on mini-case histories to illustrate product and service benefits to three different market segments, the ads include animation, rotation and sound. They are geared to data capture and include clear calls to action with buttons inviting clients to ‘call me’ and ‘apply now’.

E-Channel marketing manager, Richard Evans said: “This is a hugely interactive ad medium providing tailored information to suit our clients’ differing circumstances. It is spot on for banking where there is so much information to wade through and we need fast ways to guide people through the financial maze.”

HSBC Bank International’s
online creative agency, Networx Electronic Publishing, used Enliven Inc’s media-rich technology to create the approx £100,000 campaign which will run from 11 February to the end of March 2002.

The ads will appear on 25 personal finance e media, including bbc world.com, europe.cnn.com, and asia.cnn.com, wsj.com, washingtonpost.com, observer.co.uk and globalnetwork.co.uk.

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----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the Networx Electronic Publishing team.

The media spokesperson for Networx Electronic Publishing in the UK is Martin Huxford, Managing Director.

About Networx Electronic Publishing
http://www.networx.co.uk

UK based Networx, formed in July 1995, and is a provider of e-business and new media services to blue-chip clients, primarily in the financial sector.

Financial services clients: HSBC Treasury and Capital Markets, HSBC in Greece http://www.hsbc.gr, HSBC in Turkey http://www.hsbc.com.tr, HSBC in Spain http://www.hsbc.es, HSBC Premier http://www.premier.hsbc.com, HSBC Premier Offshore, HSBC Bank International, HSBC Direct Financial Services (travel insurance), HSBC Asset Management http://www.assetmanagement.hsbc.com, First Direct Travel Insurance http://www.firstdirect.com, Retail: Towels.co.uk http://www.towels.co.uk

Media and multi-media: B2B - BBC Worldwide Sports Motoring and Entertainment Group (B2B) and BBC TopGear Magazine “Jam Packed CD-ROM”


Tags: networx, website design, web site design, multi media design, multi-media design, print design, digital marketing, digital design, banners, interactive design, new media production company, new media, new media design, new media marketing, networx electronic publishing, Worthing, West Sussex, UK