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IDM Academy to deliver best-practice training at ad:tech London 2007

IDM Academy to deliver best-practice training at digital marketing event ad:tech London 2007

29 August 2007, London, UK ---- ad:tech ( ), the show dedicated exclusively to interactive marketing technologies, has secured the respected Institute of Direct Marketing (IDM) Academy ( ) as a major show feature at its London show on 26-27 September .

The Academy will feature leading digital marketing speakers who will draw from their own real-world successes to deliver 30-minute ‘how-to’ training sessions on best-practice techniques in digital marketing ( ). The twelve sessions, over two days, are free to show visitors and are intended to help participants grow their understanding of the emerging applications within the digital marketing arena and help them apply their new knowledge to achieve real results.

Christophe Asselin, European Marketing Manager at ad:tech comments, “It’s great to have the IDM Academy at ad:tech again this year. This is the second year for both ad:tech and IDM, and we have had much positive feedback about their element of the conference last year. The IDM Academy offers delegates the opportunity to gain practical knowledge and know-how in between attending other conference sessions or visiting the exhibitors. This year, the focus of ad:tech is strongly on the consumer and how brands and agencies alike can re-connect with their audience. The IDM Academy’s training sessions nicely complement the focus of the show.”

The IDM digital experts will include Darren Fell, Founder & Sales Director, Pure; Jonathan Bass, Managing Director, Incentivated; Steve Kemish, marketing Consultant at Cyance and Anna Farmery, Founder of The Engaging Brand. Topics include email deliverability; social networking; how to convert website visitors into customers; digital testing and Web 2.0.

The IDM Academy sessions are free to show visitors on a first-come, first-served basis. The full programme is available at .

Anyone who is interested can register to attend ad:tech by visiting their website at .


----Notes to editors----

ad:tech London 2007 is to be held at Olympia, London 26th and 27th September 2007.

For more information regarding the IDM Academy, please contact Juliet Hilditch on +44 (0) 208 614 0229.

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This press release is available in PDF, plain text and Word formats . Photographs are available of the ad:tech team.

The media spokespeople for ad:tech is Christophe Asselin, European Marketing Manager .

About the IDM

The IDM is the professional development body for individuals and companies that wish to improve their direct, data and digital marketing effectiveness. It delivers world-class knowledge and skills for enhanced business performance in the areas of direct, data and digital marketing.

The IDM is a not-for-profit organisation, an educational trust, a membership organisation, and a registered charity. It offers events, information, courses and qualifications spanning every aspect of business and technology.
To find out more about the IDM, visit .
For more information about the IDM Academy, visit .

About ad:tech London

Dedicated exclusively to Interactive Advertising and Marketing Technologies such as Internet Marketing, Search Engine Marketing, Email Marketing, Mobile Marketing and E-Commerce, ad:tech London is the only event in the UK that gives its visitors from blue-chip companies and SMEs the opportunity to investigate a complete range of end-to-end interactive advertising and marketing solutions. ad:tech LONDON is a unique opportunity for CEO, brand/product managers, marketing directors, media planners/buyers, creative directors, campaign managers, advertisers, agency executives, sellers, and suppliers to understand what interactive technologies can do as part of the promotional mix and how to generate results that translate directly into increased performance and ROI.

About dmg world media

An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs more than 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the UK. For more information on dmg world media please visit .

Tags: ad:tech London, dmg world media, the idm academy, Institute of Direct Marketing, the idm, best-practice training, digital marketing event