inspireyourlife appoints Elemental for public relations consultancy
inspireyourlife™ appoints Elemental to promote exciting new lifestyle SMS service
06 May 2002, London, UK ---- inspireyourlife™ http://www.inspireyourlife.com has appointed Elemental to promote their exciting new lifestyle SMS service. Launching on the 06 of June 2002, the service will be accessible to all mobile phone subscribers in the UK.
inspireyourlife™ provides motivating and inspirational text messages in an effort to make it easier to deal with the challenges of every day life. The text messages are a compilation of motivational quotes and statements from renowned individuals such as Mother Teresa, Oprah Winfrey, Confucius and Aristotle, that can help boost confidence, self esteem and develop/maintain a positive mental attitude.
After an initial pitch and consultancy, inspireyourlife™ appointed Elemental to manage their product launch, and their campaign and strategy to run for an initial three-month period. Elemental will be delivering off and online public relations, to initially support the text messaging service that is being launched with a radio advertising campaign on Jazz FM 102.2 and Premier Radio Station (1305, 1332, 1413 and MW).
Susanne Mornan-Vaughan, founder and director of inspireyourlife™ had comments, “Elemental were chosen because of their ability to communicate with our key media, already securing coverage within the UK’s leading trade media, whilst achieving coverage within their online counterparts.”
Tim Gibbon, Account Director of Elemental is excited about the upcoming campaign commenting, “We are pleased that Elemental has been appointed to represent inspireyourlife™. We will be predominantly be targeting B2B, trade and industry media, with consultancy on how to address inspireyourlife.com™’s B2C audiences. We are very much looking forward to running the campaign for this unique and inspirational new mobile service.”
----Notes to editors----
Photographs are available of the Elemental team.
inspireyourlife™ is an exciting new SMS text messaging service is a lifestyle text messaging service that delivers encouragement, advice and support, catering for various aspects of your life. The service seeks to motivate and inspire people by delivering inspiring quotes and messages that can help boost confidence, self esteem and develop / maintain a positive mental attitude; making it easier to deal with the challenges of every day life.
The text messages are a compilation of motivational quotes / statements from renowned individuals such as Mother Teresa, Confucius and Aristotle; as well as authors and life style professionals such as life coaches.
inspireyourlife™ was launched on the 6th of June 2002. The text messaging service is supported by a radio advertising campaign on Jazz FM 102.2 and Premier Radio Station (1305, 1332, 1413 and MW). inspireyourlife™ is accessible to all mobile phone subscribers in the UK.
Elemental, the integrated public relations consultancy, was founded in April 2001. The energetic PR consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.
Elemental is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.
Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental conducts itself.