Interactive marketing consultancy New Media Maze to promote Bridget Jones Diary
Vision Video Limited (VVL) Appoint New Media Maze to Promote The Bridget Jones Diary Video and DVD Release
02 November 2001, London, UK ---- VVL (Vision Video Limited) have appointed New Media Maze to promote the UK release of the Bridget Jones Dairy Video and DVD release. The interactive marketing consultancy has been retained by VVL for marketing online the big movie smash that stars Renée Zellweger, Hugh Grant and Colin Firth.
SpecialMoves the digital media house and consultancy, have been appointed to work with New Media Maze to create and build all of the creative, front and backend of the campaign for the pending release.
Bridget Jones's Diary is based upon the international best selling novel by Helen Fielding, which proved extremely popular, taking 41.7 million at the UK box office. The campaign will be pushed using a comprehensive online promotions campaign including email and viral marketing.
The primary aim of the campaign is to widely promote the UK release of the film for Video and DVD, which is available to buy from 1st December 2001. The campaign commences from 19th November 2001 and runs for initially one month until mid-December 2001.
The campaign also informs movie fans of prizes and merchandise that are to be given away with online promotions and gives them opportunity to take part in the UK’s biggest ever survey.
New Media Maze’s, Account Director, Julianne Reynolds, explains, “This was an immensely popular film at the box-office that a lot of people, especially women, identified with. We shall be using targeted online mediums that integrate the offline promotion to ensure that the film is exposed to audiences that found the cinema release enjoyable.”
Reynolds adds, “It will be a huge campaign being pushed across 11 different websites with a combination of targeted promotions being used. It is expected that the campaign will crossover and filter into audiences virally, including individuals that may not have been initial targets, which is something that we would like to see.
The campaign will include off and online PR and marketing to seed interest and drive individuals to the online promotions vehicles so that they participate in the competitions, and especially the online survey which has been created especially for this release.”
Louisa Mitchell VVL spokesperson adds, “The Bridget Jones Diary is a fantastic film that received countless great reviews. Therefore, it’s a hugely anticipated Video and DVD release, so we were looking for the right PR, marketing and approach to take promoting the UK release that captured the imagination and buzz that the cinema did.
We are pleased with the creatives and the mechanisms that New Media Maze and Special Moves have recommended for the integrated campaign and are very much looking forward to the launch in the weeks to come.”
----Notes to editors----
Photographs of the New Media Maze team are available if required.
The spokesperson for New Media Maze in the UK are Julianne Reynolds, Account Director and Dave Smith, Business Development Director.
About New Media Maze
New Media Maze is an Interactive Marketing Consultancy that is specialist in integrating off and online PR and marketing.
Their clients include:
50/50, Columbia Tristar, Crazy Shark, EMIChrysalis, Linakers, Sony Music, Universal International, Universal Pictures UK, Universal Playback, Vision Video Ltd (VVL)