Jamiroquai fans to get exclusive competition on mobiles with NFC
Jamiroquai to use near field communication (NFC) technology enabling fans to enter an exclusive competition on mobile phones on its European tour
London, UK ---- Disco, funk and soul band Jamiroquai.com is to use NFC technology to provide fans with exclusive mobile content in a selection of European venues.
The campaign has been created by arts and entertainment agency Media Junction in conjunction with Near Field Communication (Jersey), a specialist QR Code and NFC provider. The promotion taps into the portability and ‘always on’ nature of the mobile phone and will present concert goers with content not available anywhere else.
Neil Cartwright, head of digital at Media Junction that created and is managing the campaign explains, "NFC is a powerful technology when marketing artists because the process is straightforward and the rewards are instant for fans, in this case they can immediately see exclusive content at an event they’re engaged with. Location based marketing at gigs is an exciting development. The exclusive behind-the-scene video was specially commissioned for the promotion to provide a strong incentive for fans to tap on the poster.”
During the events, 'Smart Posters' will be placed inside the arenas, encouraging fans to tap their phones near the poster to enter an exclusive competition. The poster uses NFC technology, enabling phones such as Google Nexus S or Samsung Tocca to automatically sense the contact and take the user to a webpage on their mobile browser. Users will be able to share the page with other fans and friends once viewed and know the secret URL.
Jamiroquai NFC campaign is a great example of how the NFC enabled phones can be used to promote activity in a simple, but effective way. Music fans are never far away from their phones and by tapping a poster of an artist they about to enjoy heading into a venue, they can experience and share content designed specifically for them. It’s just one application the phones like this were designed for and just a taster of the creativity that the technology can bring to consumer promotions.
“Jamiroquai is constantly looking for new ideas to connect with fans and this provides with the band with an easy and fun way. NFC works, effectively by giving fans something instant and exclusive. Creating the poster was a simple process, and future the band could offer all sorts of content and incentives including music downloads, or exclusive merchandise direct to fans at an event or a number of different platforms”, concludes Cartwright.
The first eight venues to use the Jamiroquai NFC campaign content will be Konig Pilsner Arena (20th November), Palais Omnisports de Paris Bercy (22nd November), Zenith de Nantes (23rd November), Le Zenith Strasbourg (25th November), Zenith de Limoges (27th November), Le Zenith Toulouse (28th November), Halle Tony Garnier (30th November) and Lotto Arena (3rd December). The promotion will also be highlighted on Jamiroquai.com and across its social assets as well as experiential activity at each of the music venues.
----Notes to editors----
NFC poster venues:
- Konig Pilsner Arena, Oberhausen, Germany, 20th November 2011
- Palais Omnisports de Paris Bercy, Paris, France, 22nd November 2011
- Zenith de Nantes, Nantes, France, 23rd November 2011
- Le Zenith, Strasbourg, France, 25th November 2011
- Zenith de Limoges, Limoges, France, 27th November 2011
- Le Zenith, Toulouse, France, 28th November 2011
- Halle Tony Garnier, Lyon, France, 30th November 2011
- Lotto Arena, Antwerp, Belgium, 3rd December 2011
A copy of the Jamiroquai NFC poster for media purposes only is available upon request.
The media spokesperson for this press release is Neil Cartwright, head of digital at Media Junction. A photograph is available upon request.
After 19 years, 159 weeks on the UK singles chart, 232 weeks on the albums chart, more than 25 million album sales and five mammoth world tours - playing to 5 million people in 38 countries - it's fair to say that Jay Kay in one of the UK’s most successful artists of any era.
What's more, he's got the 7 multi-platinum albums, 5 MTV awards, the Grammy, the Ivor Novello and enough lurid tabloid headlines to prove it.
The latest Jamiroquai release, Rock Dust Light Star", captures the unmistakeable sound of Jay Kay’s irresistible rare groove and irresistible barbed disco.
Jamiroquai.com has existed since 1997, making it one of the world’s longest running official sites.
About Media junction
Established in 1998, Media Junction is a youth and entertainment marketing agency in the UK. It specialises in all areas of leisure, the arts, sport and entertainment; offering an all encompassing marketing and advertising service
- Media planning and buying (fully accredited and recognised independent ad agency)
- Digital marketing (the strongest, most knowledgeable and experienced team in sport and entertainment)
- Creative (award winning TV commercials, outdoor and press campaigns)
- Editing and post-production (in-house edit suites with green screen & photographic studios)
- Branding and co-promotions (expertise and sensitivity from a team attune to entertainment, leisure and the arts)
- PR (public relations from a team who lives and breathes sport and entertainment)