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Legal firm SGH Law starts communications strategy with Elemental

Sprecher Grier Halberstam LLP (SGH Law) commences communications strategy with Elemental

04 November 2002, London, UK ---- Elemental, the UK-based public relations and communications consultancy is to be appointed by Sprecher Grier Halberstam LLP (SGH Law) Elemental will boost the profile and brand SGH Law’s specialist IT and e-commerce law service (the Weblaw Group) to specialist media.

The appointment follows a nine-month relationship between Elemental, and the Weblaw Group, the and the promotion of a book on domain name law “Tolley’s Domain Names: A Practical Guide” with a launch debate entitled "New Domain Names - Use Them or Lose Them".

Elemental will be supporting SGH Law’s marketing department raising profiles of key staff, in addition to working on projects for the Weblaw Group and other parts of SGH Law for an initial six-months. Elemental will be communicating with trade media including computing, employment IT, Internet, law, direct and digital marketing and new media.

We are very impressed with Elemental’s assertive and proactive ability to tap into vibrant and issues that are pertinent to our industry and firm. They consistently connect us to journalists and freelancers for interviews and are extremely creative in feeding back, assisting us with article and feature ideas for publications”, Simon Halberstam, Partner and head of e-commerce law at SGH Law’s Weblaw Group explains.

Tim Gibbon, Account Director at Elemental, who will be managing the account, comments, “We will be managing SGH’s brand with predominantly IT and e-commerce law media with off and online PR, connecting the aforementioned with targeted audiences directly, via a variety of means. Our goal is to position high-level key members of SGH staff with the leading publications, that decision makers and influencers read to keep ahead of what is happening within their sectors.”

Emma Shipp, deputy Managing Partner of Sprecher Grier Halberstam LLP and a member of the Company & Commercial Department, adds, “We are keen to explore having more departments work with Elemental, responding to more media enquiries. Having experienced positive and comprehensive media coverage with their production work and consultancy to date, we are pleased to have Elemental working with SGH Law.”


----Notes to editors----

Photographs are available of the Elemental team.

The media spokesperson for Elemental within the UK is Tim Gibbon, Founder and Account Director at Elemental.

About Sprecher Grier Halberstam LLP

Sprecher Grier Halberstam LLP & Weblaw provide commercial legal advice. A business based practice, Sprecher Grier Halberstam has established a reputation for providing fast and effective service to its business clients. The partners are each a specialist in his / her particular commercial field.

About Weblaw

Weblaw is the website of the IT & E-Commerce Law Group (the Weblaw Group) of the London based commercial law firm, Sprecher Grier Halberstam LLP.

About Elemental

Elemental, the integrated public relations consultancy, was founded in April 2001. The energetic PR consultancy delivers integrated multi-channel public relations and strategic marketing development services for predominantly SMEs, whilst consulting for traditional (advertising and marketing) and digital agencies and consultancies.

Elemental is also retained by corporate organisations to consult on communications, direct and digital PR (also known as Internet PR and online PR), e-business and elements of online marketing.

Elemental is built and operates upon the premise of the Internet, which it believes is to inform, educate, enlighten and share. Elemental strives to adhere to building blocks of these principles, blending them into very core of its communications and the measurable public relations activity that it delivers. Integrating communications is the pivotal to the way Elemental conducts itself.

Tags: public relations, pr, law firm, legal firm, communications strategy